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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Personetics HQ in Tel Aviv, Israel by ROY DAVID ARCHITECTURE

 
March 17th, 2016 by Sumit Singhal

Article source: ROY DAVID ARCHITECTURE 

Roy David Studio was commissioned to design a new office space for the hi-tech company Personetics. The new office is situated inside a newly renovated building proposed by the studio as a high-tech business hub.

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

  • Architects: ROY DAVID ARCHITECTURE
  • Project: Personetics HQ
  • Location: Soncino Street 3, Tel Aviv-Yafo, Israel
  • Photography: Yoav Gurin
  • Client: Personetics
  • Size: 750 sqm
  • Year: 2015

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

The two stories open office center is enhanced with the use of an impressive light fixture, one that simply can’t be ignored. The unique light installation was custom made by Roy David Studio for this specific office. It is composed from 70 LED’s installed in equal distances and variable heights. The variable heights of each light fixture create a movement like illusion, a perpetual wave that changes its direction in perfect sync with the observant eye.

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

The main waiting area is surrounded by wooden columns installed at varying angles.

These wooden columns are used as a visually blocking material between the waiting area and the rest of the office. The repetitive movement of the shifting angles that are either airy or much denser show glimpses and fragments of different activities carried out inside the space, creating a sort of duality of what is private versus public.

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

A minimalistic, clean designed conference room is adding touches of color to the office. The meticulous use of fine rugs and furniture make the office feel warm and welcoming. With these final touches the overall intervention transforms the space into an impressive office, one sort of office that is very hard to remain indifferent to or to forget.

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

Image Courtesy © ROY DAVID ARCHITECTURE

ROY DAVID STUDIO is an architecture, design and concept-driven practice based in Tel Aviv, Israel. The studio offers an experiential and holistic approach to design by integrating digital art, landscape and architecture to create compelling and thought-provoking spaces.

The studio combines an intelligent, pragmatic response to each client’s brief with a thorough understanding of the opportunities created by site and context.

Image Courtesy © Yoav Gurin

Image Courtesy © Yoav Gurin

We work across a range of projects, from large private houses, restaurants, offices, commercial to major multi-residential, hotels, public building & international competitions.

Our work is driven by a passion for light, space and natural materials combined with the use of new technologies such as 3D planning and parametric design, coupled with an acute awareness of the sustainability challenges facing the built environment of today’s complex aspects of society.

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Categories: Headquarters, Office space, Renovation

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