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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

N3ON in Shanghai, China by Linehouse

 
March 25th, 2016 by Sumit Singhal

Article source: Linehouse

N3ON is a boutique sunglasses store offering a unique spatial retail experience. The concept for the space was inspired by ocular perception and the sense of sight perceived by the eye. Linehouse worked with the notions of the concave and convex, depth of field and perspective.

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

  • Architects: Linehouse
  • Project: N3ON
  • Location: Level 3, Grand Gateway, 1 Hongqiao Road, Shanghai, China
  • Photography: Dirk Weiblen
  • Linehouse Founders & Design Directors: Alex Mok & Briar Hickling
  • Designer: Tony Schonhardt
  • Graphic Designer: Evelyn Chiu
  • Area: 33sqm
  • Year of completion: 2016

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

A series of double sided concave perforated white metal panels were inserted into the space. These were placed at intersecting angles to create a forced perspective. The metal is perforated with a gradation of holes, which dissipate vertically. The focal point upon entering is the cashier, which is composed of a series of florescent lights set within a pink neon box covered with laser cut hot pink acrylic. Mirrors line the side walls between the concave planes, creating an infinite field of reflection.

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

A series of adjustable fixtures are set in the concave panels, operating as a mechanism of display for the eyewear. Displayed on thin white metal shelves, suspended on white metal rods, or encased in a glass box, they appear to float within the concave panels.

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Four freestanding fixtures are placed in front of the mirror panels. Thin white shelves are suspended between hot pink metal threaded rod, operating as platforms for the product to hover.

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

N3ON is a new retail concept of Coterie, renowned high-end eyewear boutique with numerous outlets in Shanghai and across China. 

LINEHOUSE PROFILE

Linehouse is an architecture practice established in 2013, by Briar Hickling and Alex Mok. Combined, Alex Mok (Chinese-Swedish) and Briar Hickling (from New Zealand) have over 25 years working experience in China, Asia and abroad, a rich cultural heritage and an understanding of cultural values from the West, the Pacific and Asia.

Shanghai provides a rich historic and cultural context, and operates as a platform for Linehouse to investigate the rituals of inhabitation and how these daily moments can be celebrated through design, transforming the mundane into performative acts.

Linehouse is a collaboration of like-minded individuals from various backgrounds and cultures including China, Australia, Italy, Switzerland, Taipei and America. The practice has international experience in design and construction, from the small scale and the intricate, to the grand and public.

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Dirk Weiblen

Image Courtesy © Linehouse

Image Courtesy © Linehouse

Image Courtesy © Linehouse

Image Courtesy © Linehouse

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Category: STORE

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