Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Madeleine Mon Amour in Barcelona, Spain by Egue y Seta
March 31st, 2016 by Sumit Singhal
Article source: Egue y Seta
The whole concept was named after a French girl (Madeleine), a place where to offer delicious pastries hand made by “grandma” to a bunch of ladies who like to take their tea every afternoon, or a champagne cocktail at night. The challenge was to create a very intimate atmosphere with an elegant but cosy ambiance, and references given by the client went from all too girly lingerie shops to the very romantic “budoir” interior design style of the “belle époque”. In short, we were about to tackle our “most feminine” task so far, and didn’t know if we needed to start wearing high heels so to bring out all of our “pink power” or if it was better altogether to pass on the challenge to a curvy and sensitive colleague. We went for the first option and after a few months of renovation project and execution we can proudly say we can now tell the difference between fuchsia, magenta, purple red, or French violet…!
No, the outcome is not a pink cabin filled with embroidered fluffy tulle and lace. On the contrary the resulting space is actually one that combines the material honesty of concrete, worn out leather and rustic solid wood with the sparkle of copper mouldings, “capitone” upholsteries and the delicacy of magnolias. All under a sensuous and warm lighting scheme that underlines every corner of this double height interior visible all the way from the very happening Ramble del Poble Nou. A bright and cushioned envelope, like a jewel box, shining behind a huge window pane with black iron joinery, flanked by two heavy pink velvet curtains and under canopy awnings in true Haussmann´s Paris style.
Everything in the premises stands for constant dialogue between opposites: Walls combine shine with the “grainy” opaqueness of cement over which the Parisian skyline, Eiffel Tower included, is described with sepia toned hand strokes; The rusticity of tainted solid oak is dressed up in sand coloured gabardine that serves as the perfect backdrop against which spotlessly white china teapots and plates would stand out, with all their branding tags and marks designed in the studio remaining true to the very feminine spirit conveyed by the logotype´s original designer; All the lavishness, the concentric shape and staggered logic of the traditional chandelier was accomplished here with the constructive economy of forged iron structures and a series of clear “balloon” bulbs of exposed incandescent filament; Lastly, the packaging, the brochures and most importantly the menu, manage to conciliate a concept and offer of tremendous novelty to the city, with a decidedly retro style: one that renders serif typefaces and stamp like logotypes over worn out yellowish backgrounds in order to convey a story and a tasting ritual that was even described by Proust back in the day.
Is all these really feminine? Drop by La Madeleine and decide for yourself. If don’t happen to agree with us at least you´ll eat well: and as you may well know, everything looks better on a full stomach.
About the designers:
Egue y Seta is a design studio founded by a multidisciplinary group of interior, graphic and industrial designers. It provides a wholistic service to clients that go beyond mere aesthetical concern bearing always in mind functionality and budget considerations.
Egue y Seta design spaces and experiences: Business, sales and brand positioning events, Spaces permanent or ephemeral, assuring our clients the highest level of notoriety and exposure for their products and services.
We are more than creative designers. Egue y Seta creates spaces, objects and promotional strategies; we handle their production, assembly and construction, from the conceptual phase to the final delivery, working with the most competitive manufacturers and reliable suppliers in the market. We achieve this through flexible and dynamic professional collaboration tailored to each client’s specific needs.
At Egue y Seta we approach every project with the certainty that clients do know what they need, what they like and consider aesthetically pleasing. Therefore, we start by listening carefully to our client and then we use our expertise to create functional and innovative ways of satisfying the client’s needs.
Contact Egue y Seta