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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Flagship store for Bolon Eyewear in Shanghai, China by Ippolito Fleitz Group

 
April 21st, 2016 by Sumit Singhal

Article source: Ippolito Fleitz Group 

Bolon is one of the world’s largest spectacles manufacturers and China’s best-known sunglasses brand. The Bolon brand is positioned as a premium lifestyle brand in this segment. The main advertising campaign, revolving around French actress Sophie Marceau, evokes French elegance and fashion consciousness. Our new store design offers a clear spatial interpretation of this attitude. Unique spatial elements that retell a narrative, such as iconographic shelves and a polished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

  • Architects: Ippolito Fleitz Group
  • Project: Flagship store for Bolon Eyewear
  • Location: 1189 Nanjing West Rd, Jing’an District, Shanghai, China
  • Photography: Shuhe Architectual Photography
  • Client: Xiamen Artgri Optical Co.,Ltd.
  • Team: Anke Wankmüller, Hansen Hermawan, Mario Rodriguez, Michael Bertram, Peter Ippolito
    Senhui Qiu, Tilla Goldberg, Tim Lessmann, Timo Flott, Daniel Juric, Ho Kim, Verena Schiffl
  • Size: 94 m²/sqm
  • Year: 2015

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

The design centres around a clear, iconographic and instantly recognisable product presentation. White square panels, set at right angles to each other, create a strict, three-dimensional grid on the presentation walls. Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting.

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Each pair of glasses is set against an illuminated background, thus highlighting the colour of the lenses. At the same time, a targeted LED spotlight is directed at the product from the vertical panel suspended immediately above it, giving it a subtle aural emphasis.

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

The shop space is characterised by the use of high-quality materials such as a white marble floor and black marble for the characteristic presentation cases and service desk. A leather-covered expanse of wall provides an additional focal point within the space, as well as creating a warm setting for in-depth consultations. The golden ceiling makes the whole space glow, awakening memories of bright, sunshiny days at the beach.

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

The iconic product presentation is perfectly suited to individualised flagship architecture. However it can be employed in an equally striking and convincing way in smaller stores and shop-in-shop units.

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Shuhe Architectual Photography

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

Image Courtesy © Ippolito Fleitz Group

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Category: STORE

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