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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Royal Dish Store in Tehran, Iran by Kanisavaran Architectural Group

 
May 13th, 2016 by Sumit Singhal

Article source: Kanisavaran Architectural Group 

The first concept of the project was having a space for the display products from near and far, a showcase for products fine display with a suitable lighting for attract audience and on the other hand, we should pay special attention to the broad scope of the shop  from far distance. Corporate color are black and white so we was used white for wall covering and black glasses for shelves to emphasize.

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

  • Architects: Kanisavaran Architectural Group
  • Project: Royal Dish Store
  • Location: Neghin Gholhak Tower, Corner of Kolahdouz street, Shariati Street, Tehran, Iran
  • Photography: Ali Yaghoubi
  • Client: Reza HaghDoost
  • Architects in Charge: Mohammad Kanisavaran, Gol’ Nesa Mottahed
  • Mec / Electrical Installation: Mehdi Trameshloo
  • Area: 48 sqm
  • Date: Oct 2013 – Dec 2013

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

With this solution the maximum amount of space is with and shelves will take more attention from all direction. Another important point that had great roll to make concept IS Shariati Street location to the interior walls of the shop so it was made the other goal “the showcase had the best viewing angle from the main street.”  And the solution for approached to this aim was squalor and rectangular boxes that there were in the other branch with the minimum variety for best products display.

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Every box was rotated around its axis at 45 degree and was attached to the walls and made the best viewing angle from the main street. By creating a vertical gentle rhythm, variation were created in the arrangement of modular forms. However these forms that was created columns triangular shape, provided a focus on the shelves by the presence inside light and their effects on those.

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Ali Yaghoubi

Image Courtesy © Kanisavaran Architectural Group

Image Courtesy © Kanisavaran Architectural Group

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