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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Tecno Connections, connectors and connectivity in Milan, Italy by Migliore + Servetto Architects

 
May 19th, 2016 by Sumit Singhal

Article source: Migliore + Servetto Architects 

The installation of Migliore+Servetto Architects inside Tecno’s showroom is composed by a dense network of red, spatial links, that emerges from the Caselli, home of the Milanese showroom, and embraces the outside piazza, thus building an unprecedented connection between the two Caselli, on the occasion of Milan Design Week 2016.

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

  • Architects: Migliore + Servetto Architects (Ico Migliore and Mara Servetto)
  • Project: Tecno Connections, connectors and connectivity
  • Location: Caselli di Porta Garibaldi, Piazza XXV Aprile, Milan, Italy
  • Photography: Andrea Martiradonna
  • Client: Tecno Spa
  • Date: 12.04.2016 – 17.04.2016

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

A flow of energy which passes through more than one kilometre of red elastic bands stretched between the two specular buildings: a dynamic, continuous mark of narration that connects interior and exterior. The piazza below this dense network turns into a urban living room, around four large, continuous volumes, used as welcoming seats and as stages to present the product to the outside.

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Clavis, the new operating system to be launched during Salone del Mobile is presented, in the two window displays on the piazza, within high mirror frames topped by an ascending vortex of replicas of its silhouette, in a stratification of layers from white to black and vice versa, drawing a dynamic view.

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

In the Caselli, in a sort of three-dimensional stop motion, a succession of pictures resting on the Clavis tables exposed, recreates the assembly sequence of the product itself, while in a room of the showroom, the glass surface of Clavis table becomes the projection screen for the presentation of io.T; the intelligent system of interconnected furnishings previewed by the company during the last edition of the Salone del Mobile.

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Image Courtesy © Ico Migliore

Image Courtesy © Ico Migliore

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Category: Showroom

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