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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Ario Choob Industrial Showroom & Office in Tehran, Iran by nextoffice

 
July 5th, 2016 by Sumit Singhal

Article source: nextoffice

“Ario Choob” project, which is an office & show-room for presenting imported lumbering machines, is located in the industrial town of “Behsazi Sanaye Choob”. Constructions in this industrial town are usually built from prefabricated concrete panels and each block is divided into four parts, with the height of 12 meters. Unlike the common appearance of these industrial towns, this town looks like a garden and the street network is constructed carefully in order to save the trees from any damage.

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

  • Architects: nextoffice
  • Project: Ario Choob Industrial Showroom & Office
  • Location: Shahriar, Tehran, Iran
  • Photography: Parham Taghioff
  • Client: Ario choob Co.
  • Design Team: Alireza Taghaboni with Majid Jahangiri, Maryam Golbarg, Shahab Ramezani
  • Supervisions: Ebrahim Roostaee
  • Construction: Mohsen Shamshiri
  • Structural Design: Iman Saze Fadak Co.
  • Cable Structure Construction: Diba Co.
  • Presantation: Asal Karami (+Environment Graphics), Fatemeh S.Tabatabaeian, Marzieh Nozari
  • Model: Shima Mohammadi
  • Project Year: 2014 – 2015
  • Area: 2070 sqm

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

The project was referred to us when it was under construction. The whole project had the same two-level type. As we discussed with the client, we detected requirements and priorities of the project and we decided to change the routine typology, which consequently changed the number of levels and the location of the administrational part.

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

The lumbering machines should be presented and observed from above height by costumers. Instead of defining extra mobile stairs as a typical method and solution in such showrooms, we transferred the whole project to a multi-story observation deck. Adding different bridges and stairs among defined floors and mezzanines of the project was mainly supported this idea. The negative spaces and voids enriches our concept more. Therefore we could present a constant tour for costumers among project levels.

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

The main circulation scenario starts from manager’s office on the administration’s 3rd floor to different parts of the project, takes place through bridges which make a three- dimensional full flow to different floors, and finally accesses the sales rooms on the ground floor.

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

One the other hand, we had a simple cube that we could experience the space in an unlike ordinary way by defining a circulation loop that emanates from the functional scenario which provides different eye-levels and presents various visual perspectives of the space for users. It will simultaneously fulfill the functional purpose of the exhibition and make the space active and memorable.

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © Parham Taghioff

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

Image Courtesy © nextoffice

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Categories: Offices, Showroom

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