Open side-bar Menu
 ArchShowcase
Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Grätzlhotel – An Innovative Hotel Concept in Vienna, Austria by BWM Architekten

 
July 14th, 2016 by Sumit Singhal

Article source: BWM Architekten

Grätzlhotel is a project of the Urbanauts Hospitality Group, which consists of architects and hotel and marketing experts. The theme can be summed up as ground floor utilisation, and the formats are garden-level and streetfront studio apartments. BWM Architekten, in their capacity as hotel designer and interior expert, have designed the two grätzlhotels karmelitermarkt and meidlinger markt, creating accommodation with individual charm for guests seeking a unique, direct experience of Vienna. With this innovative hotel concept, BWM Architekten are now also taking on the role of hotelier – a role that has already earned them the Rolling Pin Award as “Hotelier of the Year”!

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

  • Architects: BWM Architekten
  • Project: Grätzlhotel – An Innovative Hotel Concept
  • Location: Business premises near Meidlinger Markt, 1120 Vienna, Austria
  • Photography: Heidrun Henke, Monika Nguyen, Wolf Silveri
  • Client: Urbanauts Hospitality Group
  • Management: Fanny Holzer-Luschnig, Theresia Kohlmayr
  • BWM team: Markus Flägner, Alexandra Spitzer, Ingrid Schmid, Hubert Meyer, Yuriy Pryveda
  • Architecture and interior design of grätzlhotel karmelitermarkt and meidlinger markt: BWM Architekten
  • Architecture and interior design of grätzlhotel belvedere: Kohlmayr Lutter Knapp
  • Completion: 12/2015 – 04/2016

Image Courtesy © Heidrun Henke

Image Courtesy © Heidrun Henke

Designer and operator of the grätzlhotel

BWM Architekten have already made a name for themselves as hotel designers and architects. Their much-lauded projects include the internationally renowned Topazz and 25hours hotels in Vienna, the spa and wellness hotel Vivamayr in Altaussee, and a modern budget hotel for Wombat’s, a chain of hostels in European cities including London, Berlin, and
now Vienna.

Image Courtesy © Wolf Silveri

Image Courtesy © Wolf Silveri

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

For the first time, BWM are now venturing into the area of hotel management. They came up with an unconventional concept for the grätzlhotel and converted vacant street-front shops into charming suites and a reception. The term “Grätzl” served as the inspiration: this typical Viennese word describes a neighbourhood within a city district with its own individual character and charm, which encompasses the immediate residential and commercial surroundings. This is where the locals and the business people meet, where they do their shopping and where they enjoy a cup of coffee.

BWM drew on the idea of the Grätzl for their hotel concept: the aim is to allow guests to become part of these vibrant surroundings and experience the unique atmosphere first hand.

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

The design of the rooms is also part of the concept: no two suites are the same, with each one having its own distinct personality. The high-quality surface materials and vintage objects originating in the vicinity give guests an authentic, personal urban experience. There is no reception in the traditional sense. Instead, that role is assumed by typical urban spots: a market stall (grätzlhotel meidlinger markt) and a former lamp shop (grätzlhotel karmelitermarkt) that now houses a café/restaurant aptly named zur rezeption.

The grätzlhotel currently operates 18 suites in the three Grätzls Belvedere, Meidlinger Markt and Karmelitermarkt. Three more suites will be opened in the grätzlhotel meidlinger markt at the end of July 2016, and 2017 will see the addition of new Grätzls.

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

Image Courtesy © Monika Nguyen

Suites and reception – Design and fittings

Although each suite merges with the urban life taking place right outside its window, the architects (BWM Architekten: grätzlhotel karmelitermarkt and grätzlhotel meidlinger markt; Kohlmayr Lutter Knapp: grätzlhotel belvedere) attached great importance to creating comfortable, safe havens. The suites are like small studio apartments, and the urban style mirrors their surroundings: tasteful, high-quality design combined with local elements. Original vintage lamps from a former lamp shop form a lighting constellation, and a bamboo jungle discovered in a quiet backyard inspired the design of the Viennese Jungle Room. The combination of elements of surprise, humour and irony, together with local stories, forms a vibrant collection of rooms. When converting the café zur rezeption, the architects merged old and new, preserved elements left over from its past days, and added new, relaxed design elements.

Image Courtesy © Wolf Silveri

Image Courtesy © Wolf Silveri

Image Courtesy © Wolf Silveri

Image Courtesy © Wolf Silveri

The suites are as individual as the guests staying in them and have all modern conveniences. Each suite has a kitchenette as well as a rain shower and box spring bed. They also provide enough space for get-togethers with friends and spontaneous visitors.

Hotelier of the Year 2016

And one more thing: Thanks to the innovative idea behind the grätzlhotel, the two grätzlhotel managing directors, Theresia Kohlmayr and Fanny Holzer-Luschnig, received the Rolling Pin Award for “Hotelier of the Year” in May 2016.

Image Courtesy © Wolf Silveri

Image Courtesy © Wolf Silveri

Image Courtesy © Heidrun Henke

Image Courtesy © Heidrun Henke

Image Courtesy © BWM Architekten

Image Courtesy © BWM Architekten

Related posts:

Tags: ,

Category: Hotel

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

GRAPHISOFT: ARCHICAD download 30-day FREE trial
Graphisoft ARCHICAD  Download a 30-Day FREE trial
TurboCAD pro : Start at $299
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy