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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Massimo Dutti in Mexico City by Sordo Madaleno Arquitectos

 
July 20th, 2016 by Sumit Singhal

Article source: Sordo Madaleno Arquitectos 

The new flagship store for Massimo Dutti is located on Presidente Masaryk Avenue, one of the most prestigious streets in Mexico City. Home to leading brands, it is considered the city’s “golden mile” and has recently undergone a makeover to improve its urban qualities.

Exterior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Exterior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

  • Architects: Sordo Madaleno Arquitectos
  • Project: Massimo Dutti
  • Location: Mexico City
  • Photography: Jaime Navarro
  • President: Javier Sordo Madaleno Bringas
  • Architecture Leader: Javier Sordo Madaleno de Haro
  • Project Leader: Boris Pena, Fernando Sordo Madaleno de Haro
  • Design Manager: Santiago García de Letona, Rodrigo Flores
  • Construction Area: 1450 m2
  • Terrain Area: 415 m2
  • Termination Date: 2016
  • Status: Built

Store and plaza, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Store and plaza, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

With the goal of turning the building into a veritable work of architecture that serves as an aesthetic reference point within this exceptional context, the scale and design of the project reflects a desire to integrate it into the Polanco neighborhood.

Edgar Allan Poe Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Edgar Allan Poe Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Exterior View,Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Exterior View,Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

The building façade is designed to match the formal landscape of heights and voids found in the zone’s historical architecture. The rhythm of rectangular modules is formed by an orthogonal metal structure, while the texture of the façade is a screen inspired by a reinterpretation of the traditional wrought iron railings of Polanco. The screen generates a series of rectangular niches that are randomly repeated within the orthogonal mesh.

Night shot, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Night shot, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Aerial View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Aerial View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

This is a lively and flexible architecture, thanks to the strong connection between interior and exterior. Each of these niches becomes a window, showcase or closed element, depending on the internal use. This system is only interrupted by the sheet of glass that frames the principal entrance, with a great triple-height vertical window.

The screen was manufactured using molds, and employs fiberglass in its construction. It represents a superb collaboration between traditional local skills and sophisticated technology.

Edgar Allan Poe Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Edgar Allan Poe Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Edgar Allan Poe Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Edgar Allan Poe Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

While the first impression of clients is of the building’s urban presence, upon entering users experience new sensations in the imposing double-height lobby space. Inside, the store is conceived as an urban and contemporary space with a minimalist style. With simple lines and purity of materials, a versatile and timeless space is created that does not interfere with the demands of fashion and ensures the product holds all the attention.

The vertical circulation nucleus was conceived as a sculptural element that welcomes clients as the visual backdrop upon entering the store.

Masaryk Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Masaryk Facade, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Facade Detail, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Facade Detail, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

The furnishing is simple, with geometric forms in wood and steel detailing. Following the same scheme, the brand’s classic pieces were reinterpreted and simplified to be incorporated into this minimalist space. A number of original pieces were designed for the store, including the hanging showcases, exhibition tables, and payment area.

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

The rooftop terrace was designed to complement the experience of the store for clients and their partners, where they can relax and enjoy a coffee or refreshment. It will provide a versatile space with kitchen and washroom services that offers superb views over the skyline of Polanco, and will also serve to host brand events.

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

The selection of materials was focused on the classical but innovative essence of the brand to create a neutral setting. Pale stone employing different treatments was used, together with accents in wood and metal.

The combination of these architectural elements together with the use of a sober palette for the interior were the tools to achieve the elegance required by the site, and which the brand represents.

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Interior View, Image Courtesy © Sordo Madaleno Arquitectos, photo by Jaime Navarro

Diagram, Image Courtesy © Sordo Madaleno Arquitectos

Diagram, Image Courtesy © Sordo Madaleno Arquitectos

Diagram, Image Courtesy © Sordo Madaleno Arquitectos

Diagram, Image Courtesy © Sordo Madaleno Arquitectos

Rooftop Level, Image Courtesy © Sordo Madaleno Arquitectos

Rooftop Level, Image Courtesy © Sordo Madaleno Arquitectos

Section Plan, Image Courtesy © Sordo Madaleno Arquitectos

Section Plan, Image Courtesy © Sordo Madaleno Arquitectos

Facade, Image Courtesy © Sordo Madaleno Arquitectos

Facade, Image Courtesy © Sordo Madaleno Arquitectos

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