Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
SM Town in Seoul, Korea by Yong Ju Lee, Steven Chang, Kyungsun Lee
August 9th, 2016 by Sumit Singhal
Article source: Yong Ju Lee
Since it is the first branch of SM Town and a flagship store, a future-oriented image was depicted on the facade. It is the first case where the patterns of the Celebrity Shop “SUM” are applied for the first time. A unique idea that can help raise awareness of the brand was needed. As such, many thoughts were given to the details and design, including the size of the pattern, the space in between, selection of material and the location of the artists’ names of SM on the facade.
The three dimensional design was applied to the facade that can be seen from the sunken space of COEX and the front of floors 1 and 2 that can be seen from the road side, as well as the columns in the piloti part. Various viewpoints were considered, including those from up-close and those from across the street. The pattern composition of “SUM” consisting of 33 items and the material traits of glass and plastic materials trigger curiosity and mysteriousness of the facade. The exterior finishing consists of two layers of glass and plastic. The curtain wall that was just a vertical side of the existing COEX atrium has shed its boring facade to become a unique facade that changes at each moment through glittering, projections and reflection.