Open side-bar Menu
 ArchShowcase
Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Drubba Moments in Baden-Württemberg, Germany by Ippolito Fleitz Group GmbH

 
September 15th, 2016 by Sumit Singhal

Article source: Ippolito Fleitz Group GmbH 

Titisee-Neustadt is a peaceful small town in the upper reaches of the Black Forest, which has become a favourite destination for tourists from Asia. With its idyllic lakeside position in the romantic Black Forest, many appreciate how it offers a polar opposite to their urban, industrialised lifestyle. And of course shopping is now as important a part of any German holiday as visiting Cologne Cathedral or Munich’s Hofbräuhaus beerhall.

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

  • Architects: Ippolito Fleitz Group GmbH 
  • Project: Drubba Moments
  • Location: Seestr. 37-41, 79822 Titisee-Neustadt, Baden-Württemberg, Germany
  • Photography: Zooey Braun
  • Software used: Vectorworks
  • Client: Drubba GmbH
  • Team: Gunter Fleitz, Peter Ippolito, Katja Heinemann, Frank Peisert, Michael Bertram, Florian Holzer, Nicole Kempe
  • Size: 430 m²/sqm
  • Year: 2015

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Drubba is a family-run company that started out as a kiosk offering boat rental on the Titisee in the 1950s. The company recognised the shopping trend early on and began specialising in the sale of traditional cuckoo clocks and high-end wristwatches. Today Drubba Village is a well-known name amongst Asian visitors and a popular travel destination.

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Drubba has relocated its watch salesroom into a new build on the lakeshore. Our task was to create a concentrated shopping experience, catering for the tight schedule of many Asian visitors, while drawing together the individual brand areas into a unified spatial concept.

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

The different brands are presented around a core area. To enable brands to present their products attractively in the context of their own Corporate Architecture, the design of the branded spaces is only limited by a few guiding rules. Wall niches define the framework and provide a unified rhythm. The floor is executed in large-format, porcelain stoneware tiles, creating a restrained background for brand presentation, while their hexagonal form cleverly resolves the polygonal layout of the space. The subtle tile colour means that the outer ring of the space steps back, allowing the brands themselves to take centre stage. A key challenge of the lighting design was to ensure that when products are taken out of the display cases, they still appear in an identical light.

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

The centre of the space has a special character. Here a café/bar and watchmaker service are located, and mechanical masterpieces and high-quality clocks are displayed and sold. The eye-catcher here is a ceiling of 4362 spruce rods, which stretches across the entire central area in undulating waves. This element serves as the emotional centre of the space and references the surrounding Black Forest. Natural hues dominate. The upper sections of the display tables are executed in dark metallic tones, whereas the upper sections of the counter are covered in dark artificial leather. The material and colour worlds reference nature and the natural authenticity of the surrounding Black Forest. With subtle elegance and a gentle dose of theatricality, the central space is transformed into a visual attraction without stealing the show from the surrounding branded areas.

Image Courtesy © Zooey Braun

Image Courtesy © Zooey Braun

Image Courtesy © Ippolito Fleitz Group GmbH

Image Courtesy © Ippolito Fleitz Group GmbH

Related posts:

Tags: ,

Categories: Retail, Showroom, Vectorworks

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

GRAPHISOFT: ARCHICAD download 30-day FREE trial
Graphisoft ARCHICAD  Download a 30-Day FREE trial
TurboCAD pro : Start at $299
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy