Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
First Base for an Exciting Pizza Concept in Cape Town, South Africa by Inhouse Brand Architects
September 29th, 2016 by Sumit Singhal
Article source: Inhouse Brand Architects
Situated at The Paddocks Shopping Centre in Milnerton, Cape Town, the first branch of pizza concept store First Base opened its doors to the public earlier this year. Offering “fast casual dining” in a quirky yet simple space, the restaurant allows diners to build their own pizza or salad by selecting their ingredients from a range of toppings – ensuring a perfectly-crafted meal, without the fuss.
To match this tailored dining experience, First Base commissioned Inhouse Brand Architects to bring their premises to life. With a basic brief to include the principles of honesty, openness and creativity – appealing to the millennial diner – Inhouse Director, Aidan Hart and Senior Designer, Jenine Bruce conceptualised all aspects of the beautiful space.
A fast casual restaurant promises a healthier take on fast food, with fewer processed ingredients and more fresh produce. First Base offers the freshest ingredients for their pizzas and salads, along with healthier options like cauliflower bases and a selection of fresh juices. To create a fresh look to match, Inhouse started with a clean “desert” colour palette of muted hues, playfully laid out to create an interesting interior scheme that translates well both by day and night.
First Base places a strong focus on simplicity. The open plan layout reflects the brand’s premise of being open about what goes on in the kitchen – allowing the customer to be part of the process. Communal dining, with long solid oak tables, makes up most of the dining area, with additional tables and seating along a blue slatted wall illuminated by custom lighting. The desert colour palette is reflected in the shade of the leather used for the seating and the grey of the planters on the tables.
Important considerations for the designers were the flow of the self-service eatery and creating a synergy within the space. To form an inviting entrance to the restaurant, they chose to construct a large timber box with directional lighting – creating a bold statement as you walk in. The warm oak is also reflected in a number of the counters which are topped by silver-grey marble.
An interior element which can’t be missed is the striking arrangement of colourful pentagonal tiles. The custom-made tiles, in muted shades of orange, green and blue along with grey, white and brown, cascade along a feature wall and over the central part of the flooring, making a powerful statement and adding a twist of fun and creativity to the space. To counterbalance this strong visual feature, the rest of the flooring is made up of simple timber vinyl. The pentagonal shape of the tiles also helped to inspire First Base’s branding.
The woodfire pizza oven, painted in the muted-orange of the First Base signage and juxtaposed against black mosaics, is the heart of the restaurant. To both break the rhythm of the kitchen space slightly and to offer additional storage, multifunctional black and timber shelving is used to display glasses and crockery.
On the whole, the interior of the restaurant perfectly reflects the unique nature of the First Base concept. The Milnerton restaurant is the pilot – the first of a number of branches for the company, each of which will sport the standout features that have been brought to life here.
ABOUT INHOUSE BRAND ARCHITECTS
Inhouse is a leading and comprehensive South African agency specializing in turnkey solutions for all sectors of design, with specialized expertise in interior design and brand architecture. With offices in Cape Town, Johannesburg and London, Inhouse concentrates on innovative and appropriate ideas in response to the diverse needs of its clients.
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