Visitors to the 2010 Bloomsbury Festival were invited to contribute to the evolving Tree of Life installation produced by Urban Brew. Produced to promote The Book of the Dead exhibition at the British Museum, Urban Brew interpreted the Egyptian Tree of Life into a site specific installation that attracted over 4,000 people. The installation reflected the importance the Ancient Egyptians attached to the ideas of life and death and invited the public to contribute by writing their name onto a paper bird, which would then be hung up to create a sea of flying birds overhead. The underworld was further explored in a series of soundscapes throughout the installation, produced by composer Jonathan Rousseau.
The project designed by Migliore+Servetto Architects for Pedrali has just been awarded in London with the Fx International Interior Design Awards 2012 – Museum or Exhibition Space category.
Organized by the English magazine FX, the 14th Fx International Interior Design Awards gives a prize to the best of interior projects and products from all over the world, realized from June 2010 to July 2012.
Expo CIHAC is the biggest annual architecture and construction exhibition in Latin America. Like many other exhibitions, it creates large-scale contamination due to the excess waste it generates. Almost all the pavilions of the different brands and products related to the architecture and construction industry, end up in the trash. Deeply concerned by this, we approached the exhibition principals with the proposal of creating a low cost – zero waste sustainable pavilion that could set an example for future exhibitions.
A light intervention inside Palazzo Reale, is the exhibition project designed by Italo Lupi, Ico Migliore and Mara Servetto. On one side it creates a great dialogue with the pre-existing architecture, on the other is supports the narration and use of the exhibition. As a prelude to the exhibition, in the first rooms, long expository out of scale tables display a narration, both on paper and multimedia, about the historic exhibition of ’53 on Picasso in Milan.
Image Courtesy Migliore+Servetto Architects
Project: Picasso Exhibition
Location: Palazzo Reale – Milan, Italy
Design by: Italo Lupi, Ico Migliore and Mara Servetto
The Hongqiao Vantone SunnyWorld Centre, a major new sustainable masterplan for a prominent site at the heart of the Shanghai Hongqiao CBD, has broken ground – the project forms part of a large-scale urban plan, extending from Shanghai’s main station. The dynamic new mixed-use community is centred on a new four-hectare public park and brings together highly efficient, flexible office buildings, animated at ground level by shops, restaurants and a range of new civic spaces.
This was a project in response to the ‘Concours d’idees Allplan’. The aim was to design the Pavilion of France for the Universal Exhibition in Milan in 2015, whose theme is defined as ‘feeding the planet, energy for life’.
The Nomadic Bubble is a temporary exhibition space that can be easily taken apart, transported and erected. It consists of a pressurized dome which is made of a plastic membrane that sits on a circular base. The dome is able to change size dependent on the exhibition space needed. This is done by regulating the pressure within the space.
The bambooline berlin explores the cities urban development and proposes a new approach for the temporary, interim use of sustainable urban wasteland. A new, imaginary band complements the historically developed lines of the Berlin cityscape: the Berlin bambooline.
The intention of the design was to put more emphasis on the product rather than the booth itself yet making the booth attractive to draw more clients. Having clean straight lines while inserting a curve form made it simple yet interesting, thus achieving the design intent.