Article source: Atelier Moderno & Anne Sophie Goneau
The design of the new address of the patisserie À La Folie aims to defy all typecasts of the conventional pastry shop by giving full prominence to the superior presentation and quality of its unique products. The execution of the design begins with the storefront. The shop’s 650 sq.ft. ground floor location on the colorful street of Mont-Royal impelled the creation of a space that is distinguished by its neutrality, acting as a monochromatic backdrop to the vibrancy of both the street and the pastries within. The neutral gray interior elevates the wonderful shapes, textures, and hues of the products on display. This voluntary restraint isolates the senses, and the focus becomes only the pastries themselves; the customer almost begins to taste with their eyes!
Footprint of this house, including the biscuit shop that is part of the house, is only 26m2. The entire house is divided into seven split levels without partitions and all levels are connected by a staircase situated in the middle of the house. From the shop on the ground floor, this metal staircase connects the kitchen and the dining on 1.5 level, then the living space on 2 level, and finally the sleeping area on the top floor that is shared by all family members. A second set of concrete steps continue from the ground floor to the basement, housing the shop and its bathroom.
The design concept was inspired by lofts and aimed to give identity to the brand. The result was a contemporary and modern space. With generous dimensions, the store could be divided into two main sectors with various environments in each: the front with double height ceiling is where are the main products, releases, etc; and the lower ceiling sector is where other products and functional area, such as the cashier, fitting rooms, coffee space, etc.
Having successfully opened a temporary store earlier this year, Frame Magazine decided to continue at a new location. i29 interior architects where asked again to design their retail environment. At Felix Meritis, the monumental ‘Zuilenzaal’ was transformed into a mirrored universe to reflect and intensify its grandeur. There could not have been more contrast with the new location at Herengracht 178, a serene completely white space.
This is 3.1 Phillip Lim 2014 Pop- Up store at Shinjuku Isetan, which opens from April 2014 for six months. This time the shop is located on the third floor of the department store, which had a space with a strong character. We attempt to make five renewals in 6 months, and at this stage we have done two renewals. In this project, we focus on the brand philosophy of 3.1 Phillip Lim. Several sets of “almost” opposing words are given. “Almost” is the keyword that represents the wide scope of their design directions, and also it liberates their ways of thinking. The keywords are as follows.
This is the renovation of CABANE de ZUCCa SHIBUYA PARCO. When commissioned for the project, my initial thought was “Unbelievable….Can’t be true!”, because the CABANE de ZUCCa flagship in Omotesando was the shop I admired most when I was a boy fresh out of high school, although I was not a fashion-conscious type. I didn’t dare to enter but only peeked inside from the street, and I was intrigued and fascinated by the simple yet sophisticated shop design composed of galvanized steel frames-such material was rarely used for a shop interior during that time. The impression of the shop space still remains vivid in my memory.
I designed slightly oversized furniture for a relatively high space (with 6-meter ceiling height), containing fitting rooms, hanger racks and a stock room. And it is comprised of industrial materials commonly used in construction sites such as FRP piping, wooden boxes and steel frames.
The main feature of this retail space lies in the integration of online shopping experience into a physical space.Interactive mirrors can recognize the clothes that are being tried and allow customers to order, view and post on social media websites the content of their purchase.
This project concerns a small hair salon that has just been completely renovated with the use of different materials combined to create contrasts pleasantly unexpected and to give an elegant, stylish and sophisticated tone to this shop.