Having successfully opened a temporary store earlier this year, Frame Magazine decided to continue at a new location. i29 interior architects where asked again to design their retail environment. At Felix Meritis, the monumental ‘Zuilenzaal’ was transformed into a mirrored universe to reflect and intensify its grandeur. There could not have been more contrast with the new location at Herengracht 178, a serene completely white space.
This is 3.1 Phillip Lim 2014 Pop- Up store at Shinjuku Isetan, which opens from April 2014 for six months. This time the shop is located on the third floor of the department store, which had a space with a strong character. We attempt to make five renewals in 6 months, and at this stage we have done two renewals. In this project, we focus on the brand philosophy of 3.1 Phillip Lim. Several sets of “almost” opposing words are given. “Almost” is the keyword that represents the wide scope of their design directions, and also it liberates their ways of thinking. The keywords are as follows.
This is the renovation of CABANE de ZUCCa SHIBUYA PARCO. When commissioned for the project, my initial thought was “Unbelievable….Can’t be true!”, because the CABANE de ZUCCa flagship in Omotesando was the shop I admired most when I was a boy fresh out of high school, although I was not a fashion-conscious type. I didn’t dare to enter but only peeked inside from the street, and I was intrigued and fascinated by the simple yet sophisticated shop design composed of galvanized steel frames-such material was rarely used for a shop interior during that time. The impression of the shop space still remains vivid in my memory.
I designed slightly oversized furniture for a relatively high space (with 6-meter ceiling height), containing fitting rooms, hanger racks and a stock room. And it is comprised of industrial materials commonly used in construction sites such as FRP piping, wooden boxes and steel frames.
The main feature of this retail space lies in the integration of online shopping experience into a physical space.Interactive mirrors can recognize the clothes that are being tried and allow customers to order, view and post on social media websites the content of their purchase.
This project concerns a small hair salon that has just been completely renovated with the use of different materials combined to create contrasts pleasantly unexpected and to give an elegant, stylish and sophisticated tone to this shop.
A bookstore with a meeting place. This was the main premise of the architectural project of the bookstore Livraria Cultura at Iguatemi. More than just merely a place to shop, the store is inviting to stay and hang-out. Thus, we sought for visitors to not only find a book that they might be looking for, but rather that they remain there.
We performed the interior and exterior design for a gelato store that opened in a shopping street of Nakano, Tokyo, where customers can enjoy watching their order being prepared on the spot through a one of a kind performance whereby liquid nitrogen is mixed into a liquid concentrate of ice cream to produce gelato.