Article source: Ippolito Fleitz Group GmbH
Pizza! Always a delicious slice of memory. Of Italy. Of sun, espresso, the Vespa. Of the unique Italian instinct for lifestyle and dolce vita. Marché International tunes into this attitude towards life with its new restaurant concept, reinventing the pizza with White Monkey. To underscore this unconventional approach, the internationally aligned restaurant brand clearly positions itself as a pizza lab and bar: ingredients are combined in unusual ways; the pizzas are long instead of round, they are cut with scissors and shared amongst friends; the pizzeria becomes a cocktail bar, an urban meeting place that is open all day. In the constantly expanding yet fiercely competitive market of system gastronomy, it is crucial to do more than just present a coherent restaurant concept. With a Corporate Design that comprises not only interior design, but also the complete brand communication from logo to restaurant décor to website and social media presence, we have created a consistent and remarkable brand image for the White Monkey brand – with interdisciplinary thinking in place of salami tactics.
- Architects: Ippolito Fleitz Group GmbH
- Project: White Monkey Pizza Lab & Bar
- Location: Leipzig, Germany
- Software used: Vectorworks, sketch up, 3dS Max