Article source: Julie Snow Architects

dpHUE offers a fresh new brand, a new product and the importance of the customer experience. Their first retail location needed an architectural space to support their company’s mission. Customer experience was of the utmost importance and guided all design decisions from concept through completion. Customer consultation, product display, point of sale and customer demonstration areas were all critical programmatic components.  While the design was created to the specifics of this store location, the intent from the beginning was that this would be easily adapted when the company opened other locations. This adaptability of the design for future stores was addressed by defining several key components within the space that could be easily transferred to other spaces.

Image Courtesy Paul Crosby

• Architects: Julie Snow Architects
• Project: dpHUE Concept Store
• Location: Maple Grove, Minnesota
• Photography: Paul Crosby

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