Article source: DGT architects

FROZEN TIME CITIZEN IN BASELWORLD

‘Frozen time’ has been presented for a Japanese watch brand CITIZEN in Baselworld which is the largest watch and jewel industry exhibition in the world. In this year, the main exhibition hall has been fully renewed, therefore all the brands are intended to express their next 4 year’s vision. In order to conceive their brand identity almost all the brands has designed a fully new booth for this year’s exhibition. CITIZEN as a Japanese watchmaker took their approach to represent their brand identity differently in this context. Instead of just renewing entire booth for next 4 years, they have reserved a large reception space to be opened and to present an installation for CITIZEN every year as space to evolve and to express their fundamental identity of ‘Challenging sprits’.

Image Courtesy © Takuji Shimmura, Paris

• Architects: DGT architects
• Project: FROZEN TIME
• Location: Basel, Swizeland
• Photography: Takuji Shimmura, Paris
• Client: CITIZEN HOLDINGS CO., LTD.
• Program: Installation for Citizen
• Technical direction: Luftzug, Amsterdam