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Mary Moscarello
Mary Moscarello
Mary Moscarello has two decades of experience in the field of broadcasting and communications. She has served major broadcast news and cable networks in the New York market as a writer, producer and assignment editor. She has a strong journalism background in management of public relations and … More »


November 3rd, 2014 by Mary Moscarello

At AIA Orlando’s BIM BAM BOOM event held last week, AIA members witnessed a unique BIM event in which GRAPHISOFT North America, Applied Software – Autodesk’s local reseller and Nemetschek Vectorworks were tasked with modeling Le Corbusier’s finest work the Chapel of Ronchamp with finite time and resources.

Unfortunately, a rather distorted version of the event’s outcome has made its way into the public eye in the form of a completely false claim by Autodesk’s Reseller to have been named the winner of the event for the second year in a row. Nothing could be further from the truth.

Since that claim was made, AIA Orlando issued official declaration that Applied Software did NOT win this competition ever and has requested a formal retraction. This blog post is published so that we may share the full story of the BIM BAM BOOM event with the public as it truly happened.

Let’s look at the facts.

BIM-BAM-BOOM-002-600wEach team was assigned the task of working on a historic church in Ronchamp, France. Over a shared Wi-Fi connection with all teams, the BIM experts engaged in the project and began to work. There were no winners named by the AIA or any participant of the event. In fact, the three participating product companies, Autodesk, GRAPHISOFT and Nemetschek, received identical trophies for their participation.

The GRAPHISOFT team, using ArchiCAD, demonstrated the Teamwork communication live – as the work was being done – to the audience. Attendees were also able to see a demonstration of the built-in CineRender feature of ArchiCAD 18. Attendees saw how a screen-shot from Google Earth could be scaled in ArchiCAD and quickly modeled as a mesh to give the chapel some context on a hill. At the same time, ArchiCAD user Richard Crowe created two sun study animations as well and showed the audience how fast they could be created in ArchiCAD. (click here to see drawing set)

BIM-BAM-BOOM-screen-captureOur team displayed our work AS IT HAPPENED on two projectors, showing our progress and answering questions from the audience throughout the entire competition. During the final presentation segment of the event, the GRAPHISOFT team showed our ArchiCAD model and a BIMx Hyper-model that was created and exported to iPads. The BIMx Hyper-model was projected on screen via the iPad while a second tablet was passed around the room.

By contrast, the Autodesk team made their presentation via PowerPoint. A static wallpaper was displayed on their projector during the whole competition. That presentation emphasized Formit and several other web-based tools while hardly mentioning Revit.

So, what it boils down to is this: The BIM BAM BOOM is orchestrated to give architects, clients and customers a side-by-side comparison of how each software works by testing efficacy and efficiency under a time-sensitive scenario. The winners are those architects who attended and can benefit from seeing the differences of each software.

We hold ourselves to a higher standard. You would think Applied could do the same.

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