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Mary Moscarello
Mary Moscarello
Mary Moscarello has two decades of experience in the field of broadcasting and communications. She has served major broadcast news and cable networks in the New York market as a writer, producer and assignment editor. She has a strong journalism background in management of public relations and … More »

By Design – Firm Profile, Landon Bone Baker Architects

December 13th, 2017 by Mary Moscarello

By Design Episode 2 continues with an in-depth look at the legacy that Chicago-based firm, Landon Bone Baker (LBB) has built over the years.

In this firm profile piece, Pete Landon and Jeff Bone speak with passion and humility about what motivates them to remain committed to bringing good design to community based housing.

Prepare to be inspired.

Click here to watch the LBB profile.

By Design – Episode 2: The New Urbanism

November 28th, 2017 by Mary Moscarello

By Design, the original, digital content series from GRAPHISOFT returns today with Episode 2: The New Urbanism.


In this episode we feature two prominent ARCHICAD-firms, Chicago, IL-based Landon Bone Baker and Toronto, Canada-based Urban Strategies. These powerhouse firms apply a visionary approach to their work of designing public housing (aka social housing).

Landon Bone Baker and Urban Strategies embrace several common denominators. They both use ARCHICAD to bring a visionary level of design to their work, looking beyond the building to see how it impacts the lives of the people living there.

Join us for By Design, Episode 2: The New Urbanism – the trailer is available here.

ARCHICAD is UK’s ‘BIM Product of the Year’ Seven Years Running

November 20th, 2017 by Mary Moscarello

Exciting news for GRAPHISOFT from the Construction Computing Awards – our BIM software won the prestigious BIM Product of the Year award at the eleventh annual Construction Computing Magazine Awards in the United Kingdom. This is the seventh year in a row that ARCHICAD has been honored with the top BIM product award.

ARCHICAD has dominated the BIM Product of the Year category. As one of the few awards covering the use of IT in design and construction, the awards are known for reflecting actual users’ experiences with products for delivering projects.

“We are pleased and proud that ARCHICAD continues to be recognized by our users and readers alike in this annual competition,” said Akos Pfemeter, Vice President of Marketing, GRAPHISOFT.  “Our year-on-year success in these awards underscores the value designers attach to the extensive, regular enhancements we make to ARCHICAD,” he added.

The Construction Computing Awards; affectionately known as “The Hammers”, showcase and reward the technology, tools and solutions for the effective design, construction, maintenance and modification of commercial buildings, residential and social housing and civil engineering projects of all sizes. For 12 years now, the Construction Computing Awards event has become a place where members of the industry gather to network and exchange ideas while having fun.

Along with the highly coveted product and company awards won by GRAPHISOFT, the company’s client, Bond Bryan Digital, won a third BIM Project of the Year for the ‘LEGO Architecture meets BIM’ project. A blog series related to the project is available here.

Congratulations to all the winners!

By Design – Firm Profile, KURV Architecture

November 15th, 2017 by Mary Moscarello

By Design continues as we examine how NYC-based KURV Architecture responds to demand from developers and redefines what it means to compete as an architect. Learn how ARCHICAD supports their proactive stance.

KURV’s unique approach employs ARCHICAD and Grasshopper. That connectivity allows him to analyze available lots and sites that they may want to use in a proper manner. They use the software to perform feasibility studies and when appropriate, begin the project themselves.

Watch the By Design series here.

Ideal Project, Ideal Software for Galbraith Carnahan

November 13th, 2017 by Mary Moscarello

For Milwaukee-based, Galbraith Carnahan Architects, (GCA) seeking the ideal project begins with identifying an ideal client. Nick Carnahan characterizes that as someone who is focused on the world outside of their building – or a business owner who cares about his/her staff.

On a recently completed project which entailed renovating a 1920s greenhouse complex to create an urban farm illustrates that perfect match of client to project to firm. A couple bought an abandoned greenhouse located in the center of a residential neighborhood of Dubuque Iowa. The property’s assets prior to the work of GCA included a greenhouse which had fallen into disrepair and other areas that needed some TLC. All the glass was gone, only a steel frame stood.

“These retirees wanted to do something significant with the next chapter of their lives to serve what is an economically challenged area of the city,” explained Carnahan. “Their goal was to create a legacy project that could benefit the community.”

And so, it will. Aside from being a primary residence for its owners, Dubuque residents will be able to take healthy cooking classes, learn how to grow their own food using traditional or aquaponics methods in the new greenhouse space. It will also serve as an event center to host events, weddings or conferences.

“Portions of the greenhouse presented a challenge in that we need to bring the heating and cooling up to modern standards. As we drew up the plans – including the existing building – ARCHICAD was helpful in documenting the intricate trusses and other aspects of the structure. Being able to go in and measure and build it out in 3D allowed us to visualize it clearly for our client.”

Renderings in ARCHICAD served the team at GCA well – providing a way for the clients and community to see the project’s potential.
Read the rest of Ideal Project, Ideal Software for Galbraith Carnahan

By Design – Firm Profile, Laney LA, Inc.

November 8th, 2017 by Mary Moscarello

By Design bonus material is now ready for your viewing pleasure.

Visit our By Design page to learn more about Laney LA, Inc. Hear from the founder of LA’s hottest residential architecture firm as he opens up about his dreams, challenges and the lessons he’s learning from Hollywood.

In this insider look, you’ll learn how he fused his passion for creative work with an approach to design that puts his clients in the driver’s seat.

Get a look at how ARCHICAD supports Laney’s teams of emerging professional to use their unique talent and the latest technology to earn an expanded role at the client table.

See all the By Design videos here


October 25th, 2017 by Mary Moscarello

GRAPHISOFT recently began promoting our original digital series “BY DESIGN”.

It is a collection of firsthand stories told by ARCHICAD users who inspire us. We’ll cover a range of topics in BY DESIGN – but each episode will highlight the innovative work of ARCHICAD users as they relentlessly push technology to its limit and beyond.

Click here to view the series trailer – and be sure to sign up so you don’t miss a single episode!

Design Immersion Webinar Recording Available Now

October 16th, 2017 by Mary Moscarello

Webinar: Design Immersion | Sketch to Virtual Reality

Thank you for registering for our October 4, 2017, Design Immersion Webinar!

If you attended the live webinar, you can revisit key points in the video and share it with other team members.  If you registered but could not attend, please watch the recording at your convenience.

Architecture is going through a fundamental shift in how designers communicate ideas. Today’s clients are technology savvy and becoming more comfortable with interactive design immersion technologies such as iPads, BIMx, Google Cardboard VR, HTC Vive and Oculus Rift. We invite you to join this presentation to learn how mobile and virtual reality (VR) technologies are changing the way architects interact with clients, consultants, contractors and other stakeholders.

This webinar:

  1. Reviews technologies that can increase your presentation effectiveness and sell your design ideas to clients.
  2. Examines popular architectural design immersion technologies including BIMx, Google Cardboard VR, HTC Vive and Oculus Rift.
  3. Discovers through case studies how architects use design immersion to improve the design process, build client engagement, expand services and support remote communication.
  4. Explores how mobile and virtual reality impact current and future methods for presenting and communicating design and construction


October 13th, 2017 by Mary Moscarello

Years of Coordinating, Designing and Managing

Core architecture + design (CORE) recently completed a downtown Washington DC office building at 600 Massachusetts Avenue. The 400,000 -square foot 11 story LEED Platinum office building features five outdoor terraces on different levels throughout the building. The brand-new building also includes four levels underground, with 3 of those levels dedicated to parking. Other features include a four story atrium, and forward thinking amenities.

The project had its start 18 years ago, all the while being designed in ARCHICAD by Ron Ngiam and the team at CORE.

Having begun the project in ARCHICAD 9 and upgrading through to ARCHICAD 20 begged the question: to upgrade or not. Ngiam says they chose to migrate the project through each upgrade so that they’d maintain the integrity of the project and the wealth of information they’d accumulated throughout its life cycle.

“True, the potential to lose information might convince others to abandon the upgrade path, but at the end of the day – we chose to upgrade. The benefits of being able to consult with the team and access so much data about the building that we acquired over the years definitely outweighed that risk.”
Read the rest of CORE Depends on ARCHICAD

Making the Switch to ARCHICAD – Sylla International

October 5th, 2017 by Mary Moscarello

Software transition stories happen all the time, whether we hear about them or not. In learning about the story of an architectural firm switching from one software to another, the reader needs to fully understand the why. One story worth checking out is that of the firm SYLLA INTERNATIONAL.

Sylla is an architectural firm based in Tampa, Florida which made the decision to switch their BIM software from one they’d been using for nearly two decades. The firm transitioned from using Bentley Microstation and Bentley Architecture to ARCHICAD. This surprising change took time and careful consideration, as owner and president, Cheikh T. Sylla described to us in an interview.

The firm works on a mix of projects which include large education buildings that can have construction costs up to and including a budget of $60 million or more. Sylla International operates with a small, yet powerful staff, aided by their new workflow and software of choice. In fact, since making the switch Cheikh T. Sylla – owner and principal has been confident he made the right decision in choosing ARCHICAD software by GRAPHISOFT. Having downsized its staff in order to compete in a slow economy, Sylla International has been able to maintain an efficiency and handle sizable projects in spite of reduced manpower.
Read the rest of Making the Switch to ARCHICAD – Sylla International

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