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Mary Moscarello
Mary Moscarello
Mary Moscarello has two decades of experience in the field of broadcasting and communications. She has served major broadcast news and cable networks in the New York market as a writer, producer and assignment editor. She has a strong journalism background in management of public relations and … More »

Hello Philadelphia!

May 18th, 2016 by Mary Moscarello

All About AIA 2016

GRAPHISOFT will be exhibiting at this year’s National AIA Convention in booth 2439. We can’t wait to see you! The AIA Convention  is THE architecture and design event of the year. Each year thousands of architects, designers, business leaders, industry reps, and others from around the world gather to gain knowledge, make contacts, and re-energize their creative process.

Get ahead of the CompetitionAC20_Splash_Screen

The new release of ARCHICAD 20 contains a number of important functional improvements that put the emphasis on the “I” in BIM — all of which increase the value for both ARCHICAD users and external stakeholders alike. Its brand new, “flat-design” graphical UI sets the new version apart from run-of-the-mill BIM tools.

Our main reason for making ARCHICAD is you – your success is our success and it means everything to us. Get to know the newest version of ARCHICAD. We enhanced the way ARCHICAD 20 stores, manages and shares information. We also developed a fresh new interface for ARCHICAD 20. Our ongoing investment in ARCHICAD is just one of many reasons why it continues to deliver great value and stand out as one of the best solutions for the industry.The new information applied to your best practices for will help you and your firm outpace others for projects.

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ARCHICAD 20 Announced

May 3rd, 2016 by Mary Moscarello

A Fresh Look at BIM

GRAPHISOFT announced the latest version of its industry-leading BIM software solution – ARCHICAD 20 today. This version features a number of important functional improvements that put the emphasis on the “I” in BIM, increasing the value for both ARCHICAD users and external stakeholders alike. Its brand new, “flat-design” graphical UI sets the new version apart from run-of-the-mill BIM tools.

“The true potential of BIM is that it can hold all the necessary information for designing, constructing and operating buildings,” said Peter Temesvari, Director of Product Management at GRAPHISOFT. “A significant part of this information is non-geometrical data. ARCHICAD 20 offers powerful workflows to manage, visualize and exchange such information with any stakeholder participating in the design and construction process.”

What’s new in ARCHICAD 20AC20_Splash_Screen

Enhanced Information Management

Storing: ARCHICAD 20 helps architects and designers to utilize their Building Information Model as the central storage place for all project information. They can even easily store and maintain design information that was not created using CAD or BIM tools, like Excel spreadsheets.

Displaying: ARCHICAD 20 takes that well-structured information and helps architects use it efficiently. Smart filters and a brand new graphical override help designers to freely change the representation of any 2D and 3D views of elements with similar properties. The result? A number of workflows that make communication, coordination and model checking much more efficient.

Sharing: ARCHICAD 20 leads BIM applications again in fully supporting the IFC 4 open-source standard. IFC 4 supports new coordination workflows (Design Transfer View and Reference View) and provides great help when coordinating with other disciplines. Information sharing via purpose-made tools such as BIMx or generic tools such as Excel enables a much wider target group to get involved and use the wealth of information stored in BIM.

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ARCHICAD Grasshopper Connection

April 30th, 2016 by Mary Moscarello

GRAPHISOFT announced the end of the six month beta phase for the ARCHICAD Grasshopper Connection. More than a thousand architects and designers around the world tested beta and now the industry-first, bi-directional connection between Grasshopper and ARCHICAD is live. The connection allows Rhino/Grasshopper users to connect to a professional BIM software (ARCHICAD).

Why is this important? What does it even mean? The non-architect writer of this blog was extremely happy to have it explained to simply via the video clip below. Although I was hungry after I watched it, I learned a lot.

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GRAPHISOFT Student Competition Update – Submission Deadline Extended!

April 23rd, 2016 by Mary Moscarello

Submission Deadline Extended!
Have you been thinking about entering the GRAPHISOFT North America 2016 Spring Student Design Competition, but are worried you don’t have enough time to finish your submission?

Good news! We have extended the submission deadline to May 8.

Philly-Streets-shutterstock_97749506 resized

This gives you an additional week to work on your design for positioning Philadelphia’s rich history in front of the millions of tourists who visit it annually. Using ARCHICAD – you will design temporary, mobile visitor centers from shipping containers. Using as many containers as you want, in any array, while keeping them portable, self-contained and interactive – give . Give the containers a way to responds to the various sites in which it could be situated.
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More Reasons to Attend Phil-AIA-delphia 2016

April 21st, 2016 by Mary Moscarello

Let the Learning Begin

As AIA attendees know well, the main reason for going to AIA in the first place are the number of opportunities to learn something new. Learning units and helpful workshops remmain the primary draw for convention attendance, and for good reason. Where else can one person expose him or herself to such a provocative lineup of celebrity speakers, informative seminars, and worthwhile workshops? The AIA Convention in Philadelphia will deliver all that and more.


ARCHICAD on the Agenda

We have assembled an impressive lineup of speakers who will lead sessions during AIA that will expand your knowledge base about BIM, Design, Mobile Technology and ways to increase profits and enhance your firm’s success.


First up, chronologically speaking – noted New York-based architect, Joe Vance leads a session called The Next Generation Design Experience on Thursday, 5/19 at 10:45 in the morning. As BIM adoption rates increase – there are still firms making the transition that are still feeling the strain of an inefficient workflow. Either they are using multiple programs or duplicating work or both. Vance will address these issues and offer his insight on how setting a refined BIM standard is an essential part of an efficient and profitable firm. Learn how the principal of a NY firm abandoned these clunky methods to create custom models in a fraction of the time.

BeFunky CollageThink you have to have a big team to make BIM work for you? Think again. An impressive panel of four ARCHICAD Power Users have an intriguing discussion planned for Friday afternoon. BIM Power Users and the Small Firm – 5/20 at 3:30 tackles ways for small firms to leverage the power of BIM to create high-quality projects within a small team. This session is for you if you want to learn how you can utilize the power of BIM to increase client engagement at the beginning of projects, expand the range of services your firm offers by increasing communication on custom residential and other small projects and literally redefine the way your firm manages workload. The panel of sole practitioners and small firm owners will even share insight into ways you can support your firm’s marketing strategy at every phase by taking advantage of BIM.

BIMx PRO Wins Architizer A+ Award!

April 15th, 2016 by Mary Moscarello

The architecture and design industry worldwide has spoken. BIMx PRO won the A+ Architizer Award – ahead of the thousands of technology apps that were submitted including rival Autodesk. An elite group of experts made up an international jury of more than 300 architects and cultural leaders. They chose it as the best of the best, proving it is an app that truly stands out. The illustrious jury members included such industry luminaries as Denise Scott Brown, Bjarke Ingels and Tom Kundig, as well as personalities from beyond architecture like Tony Hsieh (CEO, Zappos), Yves Behar (Fuseproject), John Edelman (CEO, Design Within Reach), Cameron Sinclair (Architecture for Humanity) and Barry Bergdoll (MoMA).


The app won the Architizer A+ Jury Award and the Architizer A+ Popular Choice Award in the world’s largest awards program for architecture and products. This prestigious announcement comes on the heels of BIMx PRO being prominently featured in the Apple launch film for its iPad Pro.

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ARCHICAD at Phil-AIA-delphia 2016

April 5th, 2016 by Mary Moscarello

Imagine What Could Happen

One would be hard-pressed to list all the many good reasons to attend this year’s AIA Convention – but I’m willing to take up the challenge with some thoughts on the subject. To keep things tidy, though, I’m going to focus on one particular fun aspect of the convention per blog post.

Location, location, location

First of all, it is happening in Philadelphia – a legendary American city known for attitude, passion and perspective. The city itself inspires learning and creativity – a fact evidenced by the number of tours being offered during the AIA Convention. Organizers arranged more than a hundred tours designed to spark your interest, teach you something new, and give you a chance to see the best of Philadelphia.

Off the Beaten Path

KrocExterior-0002-635x367Speaking of tours – we want to call attention to one we’re putting on for convention attendees. A Tale of Two Krocs scheduled for the first day of AIA Thursday afternoon 5/19 from 2p-6p you can tour the Kroc Center – a much-needed community center designed by noted ARCHICAD firm Kitchen & Associates (K&A) in ARCHICAD – the center provides much needed services to the Camden community.

K&A provided comprehensive architectural, engineering and interior design services for the new Salvation Army Ray & Joan Kroc Corps Community Center—a 120,000 square foot, state-of-the-art community facility located on a river-front, former brownfield site in downtown Camden, New Jersey. In January 2004, The Salvation Army USA announced that it would be receiving nearly $1.6 billion from the estate of Mrs. Joan Kroc, (whose husband founded McDonald’s), to establish community centers similar to the one Mrs. Kroc established in San Diego, California. Following a competitive, nationwide proposal process, The Salvation Army regional office in the City of Camden received $59 million of funding. By forging new relationships in the community and partnering with corporate sponsors and political leaders, the Salvation Army was able to secure the additional $31 million to fully fund the project.

Get in on the Competition – Get a Jump Start too!

March 31st, 2016 by Mary Moscarello

Now that you’ve registered for GRAPHISOFT’s 2016 Student Competition, you are one step closer to the cash prizes! If you haven’t signed up for the competition, there’s no time to lose—there are only a few weeks left to submit your design.



Don’t have time to sit through hours of tutorials to learn ARCHICAD? Let us help you get jump started! We are offering two online webinars (April 5th and April 26th) hosted by our best ARCHICAD gurus where we’ll go over the basics and answer your specific questions.


Designing an amazing ARCHICAD project not only provides fame and fortune to the winners, but all who participate get to add another unique design to their portfolios! That’s important because firms across the country are ready to hire graduates with ARCHICAD know-how.

Stand out from the crowd. Add ARCHICAD to your list of skills and open more doors towards landing the perfect job!

Register here!

GRAPHISOFT Student Design Competition Launched

March 17th, 2016 by Mary Moscarello

The Challenge Begins

Philly-Streets-shutterstock_97749506 resizedThe wait is over – you can now dig in to the challenge set forth by GRAPHISOFT North America, the makers of ARCHICAD, in partnership with noted ARCHICAD firm, Kitchen & Associates and AIA West Jersey, a section of AIA-NJ. Our official website hosting the inaugural student design competition, coinciding with this year’s AIA 2016 Convention is live.

The Setting

As Philadelphia hosts the 2016 AIA National Convention, the city continues its long tradition of serving as a colorful backdrop to dozens of concerts, conventions, sporting events and festivals annually. With so many wonderful venues in one historic place – wouldn’t it be great if the city had a way to welcome those various event attendees in a cohesive and effective manner?

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ARCHICAD Student Design Competition

March 3rd, 2016 by Mary Moscarello

Calling All Students!

GRAPHISOFT North America announces an exciting student design competition that challenges you to position Philadelphia’s rich history in front of the millions of tourists who visit it annually. The City of Brotherly Love hosts dozens of concerts, conventions, sporting events, and festivals – so the draw is there, but what the city lacks are temporary mobile visitor centers that can be brought to those venues and welcome event attendees.

In this national one-stage competition – all US-based architecture students (graduate or undergraduate) will be challenged to develop and design a mobile visitors’ center using shipping containers which could be constructed in various locations around the city of Philadelphia.

A total of $3,000 in cash prizes will be awarded to the first, second and third place winners.

Click here to receive all competition information on eligibility, how to register, submission deadlines and entry requirements. Or visit For additional information or questions about the competition, please contact Rita Hicks, GRAPHISOFT North America

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