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Mary Moscarello
Mary Moscarello
Mary Moscarello has two decades of experience in the field of broadcasting and communications. She has served major broadcast news and cable networks in the New York market as a writer, producer and assignment editor. She has a strong journalism background in management of public relations and … More »

Watch this Cool Rendering Clip and May the Fourth Be With You

 
May 4th, 2015 by Mary Moscarello

What better day to watch this clip than May the Fourth?

Back when ARCHICAD 16 was all the rage, we shared a modeling of a TIE Fighter – it highlighted the power of the MORPH tool.

Thanks to the Star Wars movies, the TIE Fighter will always be a weapon of the Galactic Empire and an iconic symbol of the Imperial Fleet.

Thanks to the ever-changing abilities of ARCHICAD, the resulting rendering is quite different. For our purposes, the image provides a unique way to demonstrate how one can achieve richly detailed images and graphics with the help of MAXONs CineRender engine – which as you know is integrated directly into ARCHICAD 18. Watch, enjoy and may the creative flow be with you.

Tools and Technology for Architects During #AIAChat This Week!

 
May 4th, 2015 by Mary Moscarello

Hey Tweeples! Mark your calendars for an exciting AIA Twitter Chat – set for May 6th (2-3PM Eastern), a week before the AIA Convention in Atlanta. During this Twitter Chat, AIA Member Laura Teagarden will focus the discussion on “Tools and Technology for Architects.”

As the sponsor of the AIA Tweet Up, we at GRAPHISOFT North America invite you to participate in this Twitter Chat to flex your Twitter muscles, get yourself in gear for the convention and get into some meaningful discussion about what types of tools assist you, the architect, in your day to day. This is your opportunity to jump into the conversation and provide your opinion, feedback, ask questions and maybe even meet some new Twitter Users.

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TweetUp at AIA 2015, Sponsored by GRAPHISOFT

 
April 29th, 2015 by Mary Moscarello

They say the third time’s a charm – so we are super happy to let you know once again GRAPHISOFT is sponsoring one of the hottest events at AIA! The TweetUp!!! That makes three in a row!

As with past years, the TweetUp is a fun in-person event during the AIA National Convention that gives you a unique chance to bring all your virtual relationships built through social networking into reality. We all know that social networking can provide a powerful link to people we normally wouldn’t come across in our regular day to day routine. Through the magic of TwitterFacebook, LinkedIn, tumblr, reddit, StumbleUpon, digg… not to mention blogs, forums, etc… we communicate across time zones, state lines, country borders and even get to know people from other walks of life who share a common interest.

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ARCHICAD, the Ideal Software for Cal Poly Students

 
April 20th, 2015 by Mary Moscarello

California Polytechnic University (Cal Poly) has added BIM as a required course in their curriculum. All students who wish to graduate with a degree in Construction Management must take the course over two quarters. Instructor, Elbert Speidel works to provide comprehensive exposure to the various types of software in the industry today.

“Part of the strategy in being able to teach them BIM is giving them an opportunity to see what is out there. We aren’t exclusively teaching one type of software, since that does not reflect how firms operate. Each firm has its preference and for that reason, there is no one BIM software exclusive to the market.”

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Recapping the 2015 GRAPHISOFT North America BIM Conference

 
April 7th, 2015 by Mary Moscarello

The post below first appeared on the GRAPHISOFT North America blog, BIM Engine by ArchiCAD. Written by Jared Banks, AIA, aka Shoegnome, the following essay will provide you, dear reader, with an up close view and thorough review of the 2015 GRAPHISOFT North America BIM Conference. Having been there, I can attest to Jared’s experience, the validity of his assertion about how the event has changed and what attendees gained by being there.

ArchiCAD users share a passion for what they do that is perhaps unmatched elsewhere in the industry. They will spend all day in an educational session learning about ways to capitalize on the power of the software to grow their business, take a break for lunch, during which they’ll continue sharing ideas and experiences on the same subject, go back into another classroom environment for more information, break and talk about the software, lather, rinse, repeat until the sun goes down…

Read the rest of Recapping the 2015 GRAPHISOFT North America BIM Conference

AIA|DC Chooses ArchiCAD for Event Design

 
March 26th, 2015 by Mary Moscarello

AIA|DC has made a commitment to use ArchiCAD as a way to manage its exhibition designs at the District Architecture Center in Washington, DC. Its upcoming exhibition, reVISION::Thinking Big, New Projects in Washington DC, was produced using ArchiCAD18 and opens April 15th.

The exhibition highlights five phased, mixed-use projects, each in various stages of completion: design, development review, or under construction. Organized by AIA|DC and curated by Mary Konsoulis, The Yards, The Wharf, Burnham Place at Union Station, Capitol Crossing, and McMillan are conveyed around three themes—reconnecting to the water, building above barriers, and repurposing public works—and the exhibition examines the theories and context behind each project’s design, as well as the complexity inherent in projects of such vision and scope.

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Be There for the BIMx PRO Webinar

 
March 5th, 2015 by Mary Moscarello

Have you wondered about how BIMx and BIMx PRO can support your practice? How can the presentation app serve you best? What are some of the ways you can capitalize on your ability to communicate with prospective clients and customers?

webinar-banner-bimx-pro

Live Webinar March 10th

Take advantage of an upcoming webinar that will answer all those questions and more. GRAPHISOFT developers are prepared to explain how to use BIMx PRO to the best of your, and its ability during a free webinar designed to help you become a pro at using BIMx PRO.

Not only will the webinar help you familiarize yourself with the award-winning presentation app, it will give you a peek inside GRAPHISOFT headquarters in Budapest, Hungary.

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Simplified and Powerful Presenting and Sharing with BIMx PRO

 
February 25th, 2015 by Mary Moscarello

The expression, “less is more” certainly applies to the recent announcement from GRAPHISOFT about its award-winning and extremely popular BIM presentation app known as BIMx. The company has updated the product name, simplified its licensing structure and added flexibility to the ways the app can be purchased and used within a project.

Read the rest of Simplified and Powerful Presenting and Sharing with BIMx PRO

Highly Detailed ArchiCAD Models and Their Benefits

 
February 16th, 2015 by Mary Moscarello

Discover the Benefits of a Complete and Detailed Model

GRAPHISOFT North America proudly announces a webinar scheduled for February 26, 2015 featuring work by Asheville, NC based Griffin Architects, PA. An ArchiCAD firm since 1998, Griffin Architects focuses on highly detailed high end custom residential and commercial projects, using ArchiCAD to model every aspect of the design process. From the beginning schematics of a project’s early phases to adding details as design ideas are finalized and creating construction documents, the firm relies on ArchiCAD to express their ideas, communicate with their clients through an efficient and productive workflow.ArchicAD

“We see ArchiCAD as the tool for expressing our ideas,” said Greg Lambert, Griffin Architect Project Manager. “Being able to model it, which is in essence virtually building it, you can accurately judge your idea and either put it into the finished design or come up with a new idea.”

The focus of this webinar will center on a project currently on the boards for the firm now, a 15,000 square foot home, new construction. During this webinar, attendees will learn how:

  • Fully modeling for client approval saved time
  • Visualizing and showing 3D enhanced communication of design intent
  • Creating a detailed model that becomes the plan
  • Producing interior elevations and detailed sections quickly and directly from the model
  • Reducing 2D work

Attendees will also hear from team members on the scalability of this process.

“Whether it is a small or large home or building, this process works on any scale. The time you spend modeling becomes the documents you need in the end, the model becomes the way in which you communicate with your client and the contractor, the model is the virtual building – ArchiCAD does it all,” Lambert added.ArchiCAD

Get the most out of your model, no matter the project size by signing up for this webinar. Scheduled for February 26th, 2015 from 2p-3p.

Register here.

 

 
 

designLab Looks to Area’s Industrial Heritage to Create Dance and Visual Arts Center

 
February 10th, 2015 by Mary Moscarello

The article below first appeared in the February issue of Metal Architecture.

Steeling Inspiration from Industrial Heritage

The designLab team in Boston, MA began work to design a new Dance and Visual Arts Center at Seton Hill University project in Greenberg, Pennsylvania in the summer of 2012. The design intends to embody the industrial heritage of its location in a modern and attractive manner, through exposed steel and minimal finishes. designLab focused in on the university’s goal to create a building that was both open and inviting to students and faculty as well as the community of Greensburg. It will house areas for students and community members to study and apply principles of dance, sculpture, graphic design, metal-smithing, clay works, photography, printmaking, drawing and painting. Welding facilities and a foundry or metal casting area also make up the various studios. The center will provide space for art therapy and education studios as well as the Harlan Gallery to display student works and installations.

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