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Mary Moscarello
Mary Moscarello
Mary Moscarello has two decades of experience in the field of broadcasting and communications. She has served major broadcast news and cable networks in the New York market as a writer, producer and assignment editor. She has a strong journalism background in management of public relations and … More »

TweetUp at AIA 2015, Sponsored by GRAPHISOFT

April 29th, 2015 by Mary Moscarello

They say the third time’s a charm – so we are super happy to let you know once again GRAPHISOFT is sponsoring one of the hottest events at AIA! The TweetUp!!! That makes three in a row!

As with past years, the TweetUp is a fun in-person event during the AIA National Convention that gives you a unique chance to bring all your virtual relationships built through social networking into reality. We all know that social networking can provide a powerful link to people we normally wouldn’t come across in our regular day to day routine. Through the magic of TwitterFacebook, LinkedIn, tumblr, reddit, StumbleUpon, digg… not to mention blogs, forums, etc… we communicate across time zones, state lines, country borders and even get to know people from other walks of life who share a common interest.

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ARCHICAD, the Ideal Software for Cal Poly Students

April 20th, 2015 by Mary Moscarello

California Polytechnic University (Cal Poly) has added BIM as a required course in their curriculum. All students who wish to graduate with a degree in Construction Management must take the course over two quarters. Instructor, Elbert Speidel works to provide comprehensive exposure to the various types of software in the industry today.

“Part of the strategy in being able to teach them BIM is giving them an opportunity to see what is out there. We aren’t exclusively teaching one type of software, since that does not reflect how firms operate. Each firm has its preference and for that reason, there is no one BIM software exclusive to the market.”

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Recapping the 2015 GRAPHISOFT North America BIM Conference

April 7th, 2015 by Mary Moscarello

The post below first appeared on the GRAPHISOFT North America blog, BIM Engine by ArchiCAD. Written by Jared Banks, AIA, aka Shoegnome, the following essay will provide you, dear reader, with an up close view and thorough review of the 2015 GRAPHISOFT North America BIM Conference. Having been there, I can attest to Jared’s experience, the validity of his assertion about how the event has changed and what attendees gained by being there.

ArchiCAD users share a passion for what they do that is perhaps unmatched elsewhere in the industry. They will spend all day in an educational session learning about ways to capitalize on the power of the software to grow their business, take a break for lunch, during which they’ll continue sharing ideas and experiences on the same subject, go back into another classroom environment for more information, break and talk about the software, lather, rinse, repeat until the sun goes down…

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AIA|DC Chooses ArchiCAD for Event Design

March 26th, 2015 by Mary Moscarello

AIA|DC has made a commitment to use ArchiCAD as a way to manage its exhibition designs at the District Architecture Center in Washington, DC. Its upcoming exhibition, reVISION::Thinking Big, New Projects in Washington DC, was produced using ArchiCAD18 and opens April 15th.

The exhibition highlights five phased, mixed-use projects, each in various stages of completion: design, development review, or under construction. Organized by AIA|DC and curated by Mary Konsoulis, The Yards, The Wharf, Burnham Place at Union Station, Capitol Crossing, and McMillan are conveyed around three themes—reconnecting to the water, building above barriers, and repurposing public works—and the exhibition examines the theories and context behind each project’s design, as well as the complexity inherent in projects of such vision and scope.

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Be There for the BIMx PRO Webinar

March 5th, 2015 by Mary Moscarello

Have you wondered about how BIMx and BIMx PRO can support your practice? How can the presentation app serve you best? What are some of the ways you can capitalize on your ability to communicate with prospective clients and customers?


Live Webinar March 10th

Take advantage of an upcoming webinar that will answer all those questions and more. GRAPHISOFT developers are prepared to explain how to use BIMx PRO to the best of your, and its ability during a free webinar designed to help you become a pro at using BIMx PRO.

Not only will the webinar help you familiarize yourself with the award-winning presentation app, it will give you a peek inside GRAPHISOFT headquarters in Budapest, Hungary.

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Simplified and Powerful Presenting and Sharing with BIMx PRO

February 25th, 2015 by Mary Moscarello

The expression, “less is more” certainly applies to the recent announcement from GRAPHISOFT about its award-winning and extremely popular BIM presentation app known as BIMx. The company has updated the product name, simplified its licensing structure and added flexibility to the ways the app can be purchased and used within a project.

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Highly Detailed ArchiCAD Models and Their Benefits

February 16th, 2015 by Mary Moscarello

Discover the Benefits of a Complete and Detailed Model

GRAPHISOFT North America proudly announces a webinar scheduled for February 26, 2015 featuring work by Asheville, NC based Griffin Architects, PA. An ArchiCAD firm since 1998, Griffin Architects focuses on highly detailed high end custom residential and commercial projects, using ArchiCAD to model every aspect of the design process. From the beginning schematics of a project’s early phases to adding details as design ideas are finalized and creating construction documents, the firm relies on ArchiCAD to express their ideas, communicate with their clients through an efficient and productive workflow.ArchicAD

“We see ArchiCAD as the tool for expressing our ideas,” said Greg Lambert, Griffin Architect Project Manager. “Being able to model it, which is in essence virtually building it, you can accurately judge your idea and either put it into the finished design or come up with a new idea.”

The focus of this webinar will center on a project currently on the boards for the firm now, a 15,000 square foot home, new construction. During this webinar, attendees will learn how:

  • Fully modeling for client approval saved time
  • Visualizing and showing 3D enhanced communication of design intent
  • Creating a detailed model that becomes the plan
  • Producing interior elevations and detailed sections quickly and directly from the model
  • Reducing 2D work

Attendees will also hear from team members on the scalability of this process.

“Whether it is a small or large home or building, this process works on any scale. The time you spend modeling becomes the documents you need in the end, the model becomes the way in which you communicate with your client and the contractor, the model is the virtual building – ArchiCAD does it all,” Lambert added.ArchiCAD

Get the most out of your model, no matter the project size by signing up for this webinar. Scheduled for February 26th, 2015 from 2p-3p.

Register here.



designLab Looks to Area’s Industrial Heritage to Create Dance and Visual Arts Center

February 10th, 2015 by Mary Moscarello

The article below first appeared in the February issue of Metal Architecture.

Steeling Inspiration from Industrial Heritage

The designLab team in Boston, MA began work to design a new Dance and Visual Arts Center at Seton Hill University project in Greenberg, Pennsylvania in the summer of 2012. The design intends to embody the industrial heritage of its location in a modern and attractive manner, through exposed steel and minimal finishes. designLab focused in on the university’s goal to create a building that was both open and inviting to students and faculty as well as the community of Greensburg. It will house areas for students and community members to study and apply principles of dance, sculpture, graphic design, metal-smithing, clay works, photography, printmaking, drawing and painting. Welding facilities and a foundry or metal casting area also make up the various studios. The center will provide space for art therapy and education studios as well as the Harlan Gallery to display student works and installations.

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STAR(T) in 2015 with ArchiCAD

February 2nd, 2015 by Mary Moscarello

GRAPHISOFT North America has announced that ArchiCAD STAR(T) Edition 2015 is now available. Users of ArchiCAD STAR(T) Edition 2015 will find a full-fledged BIM solution including critical features that are necessary at smaller firms, home builders and building contractors. The feature set in ArchiCAD STAR(T) Edition 2015 allows for the creation of any type of Virtual BuildingTM model and architectural documentation (floor plans, sections/elevations, 3D views, details).

Small firms get big software at a low price point.

ArchiCAD Start Edition

Enhanced Mark-Up Features, ArchiCAD Start Edition

GRAPHISOFT built on the huge value of the previous edition of STAR(T) which already contained the powerful MORPH and Shell tools. Running on the powerful ArchiCAD 18 engine, STAR(T) Edition 2015 elevates that value once again. It is all that is needed to create a BIM that is data-rich and able to produce all floor plans, sections/elevations, 3D views and details for a project. Advanced modeling tools such as the Shell tool, MORPH and priority-based connections are also included within STAR(T) 2015.  Serving as a base for the latest ArchiCAD STAR(T) Edition 2015, ArchiCAD 18’s robust, well-tested engine satisfies the needs of a smaller practice. Therefore, ArchiCAD STAR(T) Edition has most of the feature set, content and benefits of ArchiCAD 18.

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Hot to Cold in a BIG Way, Worldwide – on Display in DC

January 29th, 2015 by Mary Moscarello

At last week’s press preview of the National Building Museum’s exhibition “Hot to Cold: an Odyssey of Architectural Adaptation” by Bjarke Ingels Group (BIG), I had the distinct pleasure of hearing Bjarke Ingels speak in some detail about his firm’s process, their vision and method of creating buildings in various parts of the globe. The virtual journey across the planet is smartly achieved in 800 feet of 60 three-dimensional models of projects that move from the world’s warmest climates to those that face some of Earth’s coldest temperatures. Helpful color codes that span the rainbow tell the viewer in which climate type the building resides.

ArchiCAD National Building MuseumThe exhibition marks the firm’s return to the museum. No surprise they’d be asked back, since in two months their Maze exhibit last year attracted more than 50,000 visitors and the firm is currently working on a redesign of the Smithsonian’s campus. The Maze display engulfed the museum’s atrium. This time, for Hot to Cold, the exhibit takes visitors above the great hall and around the second floor, but there is no need to retreat from the expanse of the hall into a classroom or separate viewing space. The models have been cleverly suspended from the museum’s third floor to rest in line with the second floor’s railings and sit nestled in between the massive columns that surround the atrium. One can take in the model without feeling the least bit confined and get a sense of how the project would sit in its particular location.

Engaging Dialog

This was the first time I had heard Ingels speak live. He’s been featured on several TED talks that have made the rounds online. He shared his thoughts on architecture with a passion and energy that is engaging. After making his opening remarks which included admitting an addiction to the show “Homeland” that he blames in part for his current love affair with Washington, DC – the group of press gathered for the preview of the exhibition wordlessly begged him for more. He graciously complied and got back on the podium to answer some questions and did not disappoint with the level of thought and attention given to each question.

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