Considering the conservative nature of the A/E/C industry, I’m not surprised to see it’s taking awhile for social media to catch on. It’s a big shift to get people to stop thinking of social media from an end user perspective and start thinking about how to use it for marketing and influence purposes. Do a quick Google search on your company name — how many Facebook or YouTube pages come up that aren’t related to your company? Your company could and should be owning that position on the first page of Google.
Would you like to know how you stack up against other A/E/C professionals in the social media realm? Here’s a fun poll I came across specific to our industry.