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Julie Ginn
Julie Ginn
Julie Ginn is Marketing Director at Axium, a software development company specializing in accounting, project management and business development software solutions for the architectural and engineering (A/E) industry.

Is the A/E/C industry using social media?

 
May 13th, 2010 by Julie Ginn

Considering the conservative nature of the A/E/C industry, I’m not surprised to see it’s taking awhile for social media to catch on. It’s a big shift to get people to stop thinking of social media from an end user perspective and start thinking about how to use it for marketing and influence purposes. Do a quick Google search on your company name — how many Facebook or YouTube pages come up that aren’t related to your company? Your company could and should be owning that position on the first page of Google.

Would you like to know how you stack up against other A/E/C professionals in the social media realm? Here’s a fun poll I came across specific to our industry.

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6 Responses to “Is the A/E/C industry using social media?”

  1. BuildSite says:

    Poll: Is the A/E/C industry using social media? http://bit.ly/cxnJIR

  2. Is the A/E/C industry using social media? – AECCafe – http://bit.ly/aqukXO

  3. You are correct that the AEC industry is conservative to say the least. I would say it is still stuck in the early 20th century but that is for another post. I think you and a lot of others are missing the point of social medial in the AEC industry. While you can use for advertising and marketing, the thing the AEC industry needs to do is APPLY Social Media and web 2.0/3.0 technologies in there day to day operations. Why not use twitter to keep track of your people and daily project progress. Or use virtual location technology to read, record and verify, plan and construction data. Just think of the possibilities.

  4. Ap4 says:

    RT @username: Is the A/E/C industry using social media? http://bit.ly/cxnJIR

  5. Maneck says:

    Is the A/E/C industry using social media? http://bit.ly/cxnJIR RT @username

  6. Social Media Toolbox…

    […]AECCafe.com – The Tip Jar – Is the A/E/C industry using social media?[…]…

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