Each year, there is that one trade show that management flags as a top priority. It costs $50,000 to sponsor and participate. And each year, when asked how much business your A&E firm drives from that event, you have no idea.
Sound familiar? We’ve all been there.
But what if you could show that participation generated more than $1 million in work? Or conclusively prove that your firm loses money on the show and would be better off investing in other marketing efforts? It is possible.