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Archive for April 23rd, 2015

Stop Wasting Your Marketing Efforts

Thursday, April 23rd, 2015

Each year, there is that one trade show that management flags as a top priority. It costs $50,000 to sponsor and participate. And each year, when asked how much business your A&E firm drives from that event, you have no idea.

Sound familiar? We’ve all been there.

But what if you could show that participation generated more than $1 million in work? Or conclusively prove that your firm loses money on the show and would be better off investing in other marketing efforts? It is possible.


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