Pitney Bowes Survey Uncovers Generational Trends in the Workplace

Employee Communications Management Meets Generational Channel Preferences

STAMFORD, Conn. — (BUSINESS WIRE) — October 31, 2011 — Is your boss younger than you? Are you communicating well with each other? According to a survey conducted by Pitney Bowes Inc. at the Direct Marketing Association’s DMA: 2011 Conference & Exhibition, 20% of 231 attendees polled are reporting to a younger supervisor.

The survey data calls attention to today’s multi-generational workplace. The technologically adept Generation X bridges the gap between email-reliant Baby Boomers and the digital natives of Generation Y.

“Companies are working toward creating a more inclusive work environment. This means equitable messaging for all employees, regardless of how and where they work,” said Susan Johnson, Vice President, Executive Succession and Diversity Strategies, Pitney Bowes Inc. “Effective diversity strategies now address regional, generational and even technological differences found throughout the workforce.”

As each generation displays unique characteristics, knowing how to motivate and communicate with employees of all ages can be critical to a team and organization’s overall success. A few tips for knowing your generational audience include:

  • Emphasize the strengths of each generation and instill these values into the workplace:
    • Baby Boomers tend to thrive on individualism.
    • Gen Xers often are drawn to entrepreneurialism.
    • Millennials may have an affinity for teamwork.

Susan Johnson adds: “As companies master customer communications management, they should also apply this strategy with their own employees. Sending the right message in the right channel to each generation in this challenging economic environment may lead to increased productivity and morale.”

  • Consider communications channel preferences1:
    • Baby Boomers are most familiar and comfortable with email.
    • Generation X is flexible and savvy with most channels and technologies.
    • Millennials are constantly connected and turn first to text or instant message rather than talking.

About Pitney Bowes:

Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com

1 http://bits.blogs.nytimes.com/2010/12/21/e-mails-big-demographic-split/



Contact:

Pitney Bowes Inc.
Angel D. Peoples, 203-351-6475 (office)
203-887-2670 (mobile)
Email Contact




Review Article Be the first to review this article
Jobs
Urban Designer - Urban Design/Planning for SERA Architects, Inc at Portland, OR
Senior Mechanical Engineer for BAE Systems Intelligence & Security at Arlington, VA
Sr Mechanical Design Engineer for Medtronic at mounds view, MN
Geospatial Analyst - Senior for BAE Systems Intelligence & Security at Springfield, VA
Geospatial Systems Administrator for BAE Systems Intelligence & Security at arnold, MO
Mechanical Design Engineer 3 for KLA-Tencor at Milpitas, CA
Upcoming Events
International LiDAR Mapping Forum at Hyatt Regency 650 15th Street, Denver CO - Feb 5 - 7, 2018
2018 AGC Equipment, Technology & Construction Solutions Expo at New Orleans Louisiana - Feb 26 - 28, 2018
IDE International Drone EXPO & Business Conf at Los Angeles Convention Center Los Angeles California - Mar 9 - 10, 2018
33rd RCI International Convention & Trade Show at 1500 Sunday Drive, Suite 204 Raleigh NC - Mar 22 - 27, 2018
GRAPHISOFT: ARCHICAD download 30-day FREE trial
Bentley:YII2017
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise