Full-Service Creative Agency Imagination Selects Deltek to Power Its Global Business

Global creative communication agency, Imagination, chooses the Deltek Maconomy project-based ERP solution to manage and streamline its global business


LONDON — (BUSINESS WIRE) — July 2, 2012 — Deltek (Nasdaq: PROJ) today announced that Imagination, a full-service creative communication agency, has purchased Deltek Maconomy, a tailor-made enterprise management system for Professional Services firms. Imagination will implement Deltek Maconomy throughout its organisation across Europe, Asia, Australia, and the United States to manage its worldwide operations, maintain full transparency over its entire global business, and drive profitability.

Imagination offers services that include integrated branding campaigns, experiential marketing, event management, and social and digital strategic planning. With growth around the world, the company looked for a new solution that could provide full multi-company support and visibility throughout their offices worldwide. After a rigorous selection process, the global firm chose Deltek over multiple competitors because of Deltek’s deep experience and customer list within the Agency sector, purpose-built capabilities for professional services firms, and reputation for delivering successful international implementations.

Imagination will use Deltek Maconomy across its global operations to drive business process improvements throughout many facets of its organisation. Imagination helps transform its clients’ businesses through creative communications and is challenged with delivering complex cross-border projects across a rapidly expanding network of offices around the world. By choosing Deltek Maconomy, Imagination will benefit from multi-company support as well as full multi-currency and multi-dimensional capabilities. These capabilities will unite and align its global organisation, driving complete visibility into its operations to improve decision-making and knowledge sharing across the company.

"As a global agency, we were looking for a single solution that could run our entire international business. We have been through a very thorough selection process and are certain that Deltek is the best match for us thanks to its extensive experience in our industry, and its deep capabilities for managing multi-company businesses. We were very impressed with Deltek’s proven reference list and the strength of Deltek Maconomy, a solution that uses industry best practices so it completely fits our business requirements. Overall, Deltek stood out from the competition by offering us a tailored solution that allows us to grow and increase profits as a global company," says Richard Adams, Group CFO, Imagination.

“We are very excited to add Imagination to our extensive list of clients in the Marketing Communications industry. Imagination is a truly global company who is in a great position to benefit from the industry best practices that define our Deltek Maconomy solution. We look forward to supporting Imagination as it implements Deltek Maconomy to power its global business and drive profitability to new heights,” says Neil Davidson, Managing Director, Deltek UK.

About Imagination

Launched in London in 1968, Imagination is an independent communications agency whose roots lie in non-traditional, live, experience marketing. Imagination has sixteen offices around the world, and the full complement of in-house talent, from brand consultants to architects, advertising specialists to interior designers, retail specialists and event producers to investor communications and digital experts. This unique offering enables Imagination to approach every problem from broader and more surprising angles, build solutions from the ground up across all channels, and deliver insights aligned with the way people wish to interact with brands. Imagination transforms business through creativity. Imagination’s past and current clients include ASICS, Aston Martin, BT, Canon, Ford, Guinness, Harrods, Jaguar Land Rover, John Lewis, oneworld global alliance, Shell, Samsung and Prada.

For more information please visit: www.imagination.com

About Deltek

Deltek (Nasdaq: PROJ) is the leading global provider of enterprise software and information solutions for professional services firms and government contractors. For decades, we have delivered actionable insight that empowers our customers to unlock their business potential. 15,000 organisations and 2 million users in over 80 countries around the world rely on Deltek to research and identify opportunities, win new business, optimize resources, streamline operations, and deliver more profitable projects. Deltek – Know more. Do more.® www.deltek.co.uk


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