New Puma Headquarters in Germany: Inspired by Brand, Created with ArchiCAD

Budapest, January 7 - Construction began on the new Puma Group HQ in Herzogenaurach, Germany in November 2007. Known as the Puma Plaza, the complex is being developed in an area of approximately 50,000 square meters and will house 700 employees. The design was created by Klaus Krex of da capo al fine architects, based in Nuremberg.

The plaza of three buildings includes an administrative building, a brand centre to be used for employee development and training, and a retail store. In his design, Krex drew inspiration from the Puma brand and its logo. The retail building resembles the world-famous red shoe box.

Environmental considerations played a significant role in the design concept. All three buildings have modern concrete-core conditioning for eco-friendly heating and cooling. The building’s energy requirements are met by a 1,000 square-meter solar energy system on the roof of the retail building and along the façade.

Remarkably, the overall design was created by Klaus Krex alone, who accomplished this by using ArchiCAD and its ability to help visualize his creation in 3D from the outset. Later, a team from the firm realized the entire project with ArchiCAD.

About Graphisoft:
"The best way to predict the future is to invent it!" Alan Kay.1

Graphisoft is the pioneer and leader in developing Virtual Building™ solutions. It is widely acknowledged as the world's #1 supplier of model-based software and services for the building industry. Our clients are at the forefront of the industry - delivering projects that are better designed, more predictable to construct and less expensive to operate. Further media requests for information can be made to Akos Pfemeter at: Email Contact

1 Alan Kay. Inventor of Smalltalk - the inspiration behind windowing-based computer systems.


Review Article Be the first to review this article
Bentley:MS TRial

Featured Video
Currently No Featured Jobs
Upcoming Events
Boston Lights Expo & Conference 2016 at Westin Waterfront Hotel 425 Summer Street Boston MA - Oct 26, 2016
BIM and the Smart Home at DCOTA- Crestron Showroom 1855 Griffin Rd #B-108 Dania Beach FL - Oct 27, 2016
Bentley System's Year in Infrastructure Conference at London United Kingdom - Nov 1 - 3, 2016
GRAPHISOFT: ARCHICAD download 30-day FREE trial
Graphisoft ARCHICAD  Download a 30-Day FREE trial
TurboCAD pro : Start at $299 - Countless CAD add-ons, plug-ins and more.

Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy