mobilePeople and provide mobile maps for UK

Local mobile search enhanced for UK users

Copenhagen, Denmark & London 17 July 2008 – mobilePeople, a global leader in local mobile search and advertising solutions for directory publishers, today announces its latest collaboration with The new application based on mobilePeople’s liquid MAPs+ product will significantly enhance Yell’s existing suite of free-to-use mobile products by providing map-based information which allows users to locate different businesses and services throughout the UK on their mobile devices. mobile maps is a downloadable application which enables users to not only search any of the 2.3 million businesses available on the database, but to also locate any address in the UK, providing a map displaying both walking and driving directions. Unlike other mobile map applications it allows users to save business names, addresses and contact details directly to the phone contact list. This means it only takes a simple click to call through. This information can also be forwarded to the user’s other contacts via text.

Jens Andersen, chief executive officer and co-founder of mobilePeople, said, “We are delighted to carry on this successful partnership with, part of Yell - the largest UK directory publisher. mobile maps is the best mobile map application a user can get today, benefiting from the vast amount of Yell’s local data that is essential to the local search experience.”

Carey Bunks, head of mobile, said, “Mobile search applications are becoming increasingly popular and with mobilePeople we know we are supplying our loyal users with the very best in breed technology. maps are extremely useful for people on the move whether on the way to a business meeting or on a night out, providing them with both contact information and directions.”

The new mobile maps application is available to all UK users immediately. The application is initially supported by 65 different mobile handsets and is set to expand rapidly to more than 100 handsets by the end of August 2008.

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