Keynote Mobile Application Perspective (MAP) 4.0 Breaks New Ground in Mobile Monitoring – Includes a Fully Integrated Real WebKit Mobile Browser Engine, the De Facto Standard for Smartphone Web Browsing

Integrated WebKit Browser Allows Accurate Monitoring of Rich Content On Any Mobile Device Including the Apple iPhone, Google Android G1 and MyTouch, Palm Pre, Nokia N95, BlackBerry Curve, Storm and Tour

-- MAP 4.0 Introduces Two Connection Options: ‘Over Air’ Monitors Content Downloaded Exactly as Experienced by End Users, While ‘Over Network’ Delivers a Cost-Effective Solution Bypassing the Mobile Operator’s Infrastructure for Monitoring Availability of Mobile Content

-- MAP over Air Can Monitor Content From Mobile Devices on Over 35 Mobile Network Operators and From 15 Locations Worldwide; MAP over Network Can Monitor Content From 50 Cities Worldwide

-- New Visual ‘Screen Snapshot’ Included with the ‘MAP Virtual Console’ Provides an Extremely Accurate Visual Display of Downloaded Content for Fast Diagnosis and Troubleshooting of Problems

SAN MATEO, Calif. — (BUSINESS WIRE) — November 9, 2009 — Keynote® Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced Keynote Mobile Application Perspective® (MAP) 4.0, a new version of the company’s cost-effective on-demand service for real-time monitoring from the end user perspective of content by emulating over 1,600 mobile devices. Keynote MAP 4.0 introduces ground-breaking features to the mobile quality test, measurement and monitoring market -- including a fully integrated WebKit mobile browser engine -- allowing content providers to monitor rich Internet applications and services from ANY mobile device using two connection options: ‘MAP over Air’ and ‘MAP over Network.’

The integration of the WebKit browser engine into MAP 4.0 expands its mobile monitoring capability beyond simple WAP content and SMS. MAP 4.0 customers can now monitor full-featured HTML Web sites that contain JavaScript, Ajax, CSS, DHTML and other complex Web technologies.

WebKit is an open source Web browser engine, originally developed by Apple and integrated into Safari, now considered the de facto standard for smartphone Web browsing including for the Apple iPhone, the Google Android and MyTouch, Palm Pre, Nokia N95, BlackBerry Curve, Storm and Tour and many more (all now added to the MAP profile database).

With the most popular smartphones from 8 leading manufacturers added to the MAP 4.0 database of over 1,600 mobile devices, MAP over Air now covers the globe monitoring mobile content, applications and services on over 35 mobile network operators and from 15 locations worldwide. Additionally, MAP 4.0 provides IT Operations teams with new proprietary technology from Keynote that delivers a screen Snapshot of all mobile pages downloaded for fast troubleshooting and diagnosing when problems arise.

“Smartphones are driving the mobile market and their ability to access real Web content is shaping the way we all work and play,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “These highly capable devices give users 24x7 Web access, wherever they are. Smartphones are now an extension of the online experience and have become the source of a significant and ever-increasing portion of Web traffic.”

Chaudhary continued, “Accurate performance monitoring of Web content from a smartphone is critical in today’s world and our MAP 4.0 release — with its two connection options — underscores Keynote’s commitment to give customers choice and the best solutions. MAP over Air is the ideal solution for mobile business and product teams that need to monitor the true end user experience, while MAP over Network is perfect for IT Operations teams requiring ongoing confidence that the correct content is available 24x7.”

Mobile Use Case Examples

Here are three use cases for Keynote MAP 4.0 (using the two connection options: MAP over Air and MAP over Network):

1.   Banking Web site: A bank has an iPhone-customized mobile Web site. Customers often use the site to check balances, pay bills and transfer funds. The bank needs to monitor popular ‘business transactions’ that customers often perform on a mobile device. With MAP 4.0 the bank can accurately emulate the iPhone and execute the same transactions as mobile users of the bank's Web site. Performance is constantly measured each time the use case is executed with a MAP over Air connection, sending alerts as soon as the transaction starts to fail or performance levels fall below a certain threshold set by the customer monitoring the performance of their Web site as accessed by mobile devices. Using MAP 4.0’s “MAP over Air” connection, the bank is able to identify and resolve performance issues quickly, and avoid negative customer impact.
2. E-Commerce Web site: a leading e-commerce Web site is seeing more users purchase from mobile devices. They need to constantly monitor the end user performance of their Web site on various mobile devices. Every failure or even a slow download of the Web site to a mobile device can result in loss of revenue. A MAP over Air connection helps the site operator to constantly monitor the performance and quickly act on performance degradations. The e-commerce site is constantly evolving which results in performance variation. Operators of the e-commerce Web site see performance variations based on the mobile operator network. MAP over Air performance data enables the site operator to understand the impact of site changes and helps them to constantly optimize the Web site from a mobile end user’s point of view.
3. A Web/IT Operations Team: Web/IT Ops teams need to monitor the availability of their Web servers delivering content to mobile devices. Monitoring true end user experience over the air accurately tracks any performance issues seen by the end user, but it does not always pinpoint the root cause of the failure – mobile operator-related versus Web server related. Members of the Web/IT operations team do not want to be woken up at night for performance failures that are caused by the failure of the mobile operator’s network. They need a mobile monitoring tool that alerts them only when their Web servers sending mobile content fail. Keynote MAP 4.0’s “MAP over Network” connection performs operational monitoring by downloading mobile content directly over the Internet backbone without going over the mobile operator's network. This form of monitoring is critical to monitoring the entire backend system and provides alerts when the end user failures are not caused by the mobile operator’s network, but are due to the failure of the provider’s Web content delivery infrastructure.

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