June 13, 2005
Catching up with Nemetschek
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About this Issue .
Welcome to AECWeekly! Nemetschek has come up in the news in the past couple of weeks as the company celebrated its twentieth year of innovation and growth as a developer of CAD solutions for the AEC, entertainment, landscape design, and manufacturing industries. In addition to the 20th year celebration, Nemetschek announced that Sean Flaherty, formerly senior vice president and chief technology officer, became the company's new chief executive officer. Flaherty succeeds company founder, Richard Diehl, who is retiring after twenty years in his role as CEO.
Read about the company changes and new announcements in this week's Industry News.
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Catching up with Nemetschek
By Susan Smith
Nemetschek has come up in the news in the past couple of weeks as the company celebrated its twentieth year of innovation and growth as a developer of CAD solutions for the AEC, entertainment, landscape design, and manufacturing industries. In addition to the 20th year celebration, Nemetschek announced that Sean Flaherty, formerly senior vice president and chief technology officer, became the company's new chief executive officer. Flaherty succeeds company founder, Richard Diehl, who is retiring after twenty years in his role as CEO.
Established in 1985 by founder and chairman of the board, Richard Diehl, Nemetschek North America, formerly Diehl Graphsoft, initially focused on providing a cost effective CAD solution for the Macintosh community. Since then, the company's flagship product, VectorWorks, formerly MiniCAD, has become a strong seller for the Mac as well as Windows since it went cross platform in 1996.
In January 2000, the VectorWorks Industry Collection was born with the introduction of ARCHITECT, closely followed by LANDMARK, SPOTLIGHT, and MECHANICAL.
Flaherty has been with the company almost since its inception and was actually the second employee. Diehl plans on continuing his role as chairman of the board of Nemetschek North America.
because you have to displace another product.”
What changes do you expect to make as new CEO?
I don't see changes so much as implementing the plan that we have in place, because we've been very successful, especially since the construction market essentially froze for about six months after the September 11 attacks. There was a lot of trauma in the CAD industry. We were lean and targeted at the right customers during that time. We just want to build on success over last few years.
In the U.S. we've more than doubled our marketshare. I want to continue that. We need greater regional representation so we're actually in particular cities. It seems like among architects in particular, there's really a regional focus to their meetings and how they get their information on technology. In addition to the more broad based places to look for information, we also want to start targeting individual cities, and getting into their architectural culture, for example. For us that's a progression of our current strategy.
What was your latest product release?
if you give the customer a CAD drawing that doesn't look completed or isn't a completed set of floor plans it won't be very impressive. But if you hand sketch it with that sketch effect it makes it look like a proposal. The problem with photorealism is that it forces the designer to put a lot of information in in order to make it look real, whereas if you give a hand drawn effect you can do the 3D in a lot less time because you don't have to put so much detail into it. You don't have to worry about whether the bricks are lining up correctly under the windows.
What is your key mission?
for different purposes. We've worked on speeding things up, putting new and improved objects in. We have a smart object we call Plug-in Objects for presentations, that allow you to integrate RenderWorks and VectorWorks with photo- and non-photo realistic rendering and animation.
The usability things are often not as exciting to describe because they take improvements that reduce the number of clicks or the number of motions required by the users. We've added some new modes to our 3D rotation tool to make it easier to walk through and visualize the model.
Basically, we have been working to make the tools we have work better.
Other features included in VectorWorks 11 include:
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-- Susan Smith, AECCafe.com Managing Editor.
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