December 14, 2009
Autodesk University 2009 AEC Report
Please note that contributed articles, blog entries, and comments posted on AECcafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Susan Smith - Managing Editor


by Susan Smith - Managing Editor
Each AEC Weekly Review delivers to its readers news concerning the latest developments in the AEC industry, AEC product and company news, featured downloads, customer wins, and coming events, along with a selection of other articles that we feel you might find interesting. Brought to you by AECCafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!


Welcome to AECWeekly!


AECWeekly is a news magazine featuring important industry news profiles, a summary of recently published AEC product and company news, customer wins, and coming events. Brought to you by AECCafe.


AECWeekly examines select top news each week, picks out worthwhile reading from around the web, and special interest items you might not find elsewhere. This issue will feature Industry News, Top News of the Week, Alliances, Agreements, Acquisitions, Announcements, New Products, Around the Web and Upcoming Events.


AECWeekly welcomes letters and feedback from readers, so let us know what you think.


Best wishes,

Susan Smith, Managing Editor


Industry News

Autodesk University 2009 AEC Report

By Susan Smith



CEO Carl Bass
This year’s AU, held at the Mandalay Bay, kicked off with a General Session/Welcome Address, with beginning remarks by Autodesk evangelist Lynn Allen. CEO Carl Bass began his keynote by saying he was encouraged by “signs that the economy is getting better.”


He added that customers around world say their primary challenge is in trying to stay competitive. Because of the tough economy and more complex projects, customers need to work more efficiently.


Bass’s keynote focused mainly on the areas in which Autodesk has excelled: design, both architectural and mechanical and most recently 3D plant design. AEC and sustainability were predominant themes at the conference, as infrastructure planning feeds into all Autodesk’s industry segments.


click to enlarge [

Lynn Allen, Autodesk evangelist
Using a timeline, Bass showed how successful technologies move in a continuum from impossible to impractical, then possible, then to expected and finally to required. He pointed out that flying was considered impossible except by those like Leonardo Da Vinci. It’s required in today’s society. Timing of the technology is a critical factor, if it’s too early, it won’t be embraced, people aren’t ready for it; if it’s too late, it misses the boat. In this continuum there is a sweet spot.


Five design capabilities or technologies are currently moving from impractical into the sweet spot, said Bass:

Exploration, analysis, storytelling, collaboration, and access.


The technological development accelerating these technologies is cloud computing – or web based computing, which is “becoming as cheap and reliable as electricity, so we can take greater advantage of computing power,” said Bass. It is a very big platform shift, and he said a shift like this comes along every ten to 20 years.


An example of the use of this computing power is Autodesk’s Project Twitch, currently in Autodesk Labs, utilizing cloud computing so that users can access Autodesk software directly from the web running on a distant server.


Sustainability


Dr. Amory Lovins, sustainable design pioneer, CEO and president of the Rocky Mountain Institute, spoke on “Whole System Thinking.”


Lovins said that the strongest tool we have to attain this “whole system thinking” is to improve how we design. Design has “multiple benefits, single cost,” according to Lovins. “In conventional thinking you invest in efficiency until its marginal costs are met, but if you invest continually, you are tumbling through the cost barrier to achieve expanding returns.”


He gave the example of how his organization retrofitted the Empire State Building to save 38% energy, using windows that let in light without heat, better lights and office equipment, which resulted in $4.4 million saved per year.


Looking at transportation, he pointed out that 86% of fuel never gets to the gas tanks of the vehicles. “A huge benefit is in making the cars lighter weight, reduce the mass of car first,” said Lovins. “Our company created a 2/3 smaller power train, and radically simplified manufacturing, and this car gets 56% savings on gas. If we made all our light trucks and cars this way we could save enough to not have to get oil from Saudi Arabia.”


Reorganization        


Software companies are all undergoing some internal shifting to accommodate the economic downturn, and Autodesk is no exception.



Phil Bernstein, vice president of industry strategy and relations for AEC Solutions
Consolidation has happened at Autodesk. At a press breakfast at AU, Phil Bernstein, FAIA, vice president of industry strategy and relations for AEC, shed some light on Autodesk’s reorganization, by speaking about what AEC was now at Autodesk.


Last year, AEC was comprised of Building and Civil. Now the AEC division is comprised of building, infrastructure, plant and civil, with civil expanded to include water, wastewater and utilities.


In the past, water, wastewater and utilities were under the heading “infrastructure,” and considered the domain of geospatial at Autodesk, but it seems infrastructure has taken to mean the built environment and therefore utilities, water and wastewater fit into the category vis-à-vis their built needs.


Paul McRoberts, vice president of infrastructure, described how Map 3D and Topobase are used to aggregate and reconcile data for reporting back out. Map 3D and Topobase are used for records management and planning for property management. Visualization will be huge in transportation, he said, with the ability of LandXplorer to create visualizations of cities and roads in very little time.


McRoberts talked about utilizing weather data in Green Building Studio for design purposes, looking at erratic temperatures, rainfall, floods; all those weather peculiarities that can impact design, and using technology to predict them.


A discussion ensued about how Google SketchUp is “everywhere” and it is free. Users can use it in concert with IES VE-Ware to create free analysis. The question is, why would they want to buy Ecotect and Green Building Studio for analysis when SketchUp and VE-Ware are free?


In a later conversation with Avatech Solutions’ executives, they said that Autodesk customers are staying with the upgrade path in building design. More customers are “doing more with less” and cutting steps out of their processes. Civil 3D is now transitioning from a shelf product to being used widely.


1 | 2 | 3  Next Page »


You can find the full AECCafe event calendar here.


To read more news, click here.



-- Susan Smith, AECCafe.com Managing Editor.




Review Article Be the first to review this article

Jobs
DVR-AutoCAD Civil 3D/Microstation Drafter for Shannon & Wilson, Inc at Denver, CO
Upcoming Events
Build Business power:play at Marriott San Antonia Rivercenter San Antonia TX - Jul 30 - 1, 2014
4th Australian Lean Construction Conference at Perth Convention & Exhibition Centre Perth Australia - Aug 12 - 14, 2014
Bentley LEARNing Conference: Plant and Building at Charlotte NC - Sep 9 - 10, 2014
GRAPHISOFT
Bentley:
CADalog.com - Countless CAD add-ons, plug-ins and more.



Click here for Internet Business Systems © 2014 Internet Business Systems, Inc.
595 Millich Dr., Suite 210, Campbell, CA 95008
+1 (408) 850-9202 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and ResumesEDACafe - Electronic Design AutomationGISCafe - Geographical Information Services	MCADCafe - Mechanical Design and EngineeringShareCG  - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy