Oracle Announces Implementation of Application Integration Architecture (AIA) With Trade Promotion Management System

New Enterprise-class System Leverages AIA to Deliver Improved Management and Execution of Promotional Activities

REDWOOD SHORES, Calif., July 7 /PRNewswire-FirstCall/ --

-- The J.M. Smucker Company, the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America, is using Oracle Application Integration Architecture (AIA) and Oracle's Siebel CRM Integration Pack for Oracle Trade Promotion Management, Oracle today announced. The J.M. Smucker Company is the first Oracle customer to deploy the new Application Integration Architecture (AIA) with Siebel CRM Integration Pack for Oracle Trade Promotion Management.

-- By using AIA and deploying Siebel CRM Integration Pack for Oracle Trade Promotion Management and Oracle Trade Management, The J.M. Smucker Company is able to execute accurate and timely promotions, maintain a complete and consistent view of customer data, achieve improved management of trade funds, easily resolve invoice deductions and enhance analytical capabilities.

-- For the initial project, the company utilized its previous implementation of the Oracle(R) E-Business Suite and deployed Siebel 8.0. The standards-based approach utilizes the AIA architecture and will help support future upgrades.

-- In addition to its use of Oracle Application Integration Architecture, The J.M. Smucker Company is leveraging Oracle Fusion Middleware, including Oracle SOA Suite, Oracle Identity Management and Oracle Business Intelligence Publisher. The company is also expanding its usage of Oracle Business Intelligence Applications.

Supporting Quotes

-- "We partnered with Oracle to develop an SOA integration architecture for our Siebel Trade Funds and the Oracle E-Business Suite integration. We have gained early momentum in the implementation of our SOA middleware strategy and support for the continued development of our business processes. The architecture and approach promises to deliver strategic benefits as we further develop our standards-based architecture," said Andy Platt, Vice President and Chief Information Officer for The J.M. Smucker Company.

-- "Oracle Application Integration Architecture and pre-built integration packs, built on Oracle Fusion Middleware, are designed to reduce the costs associated with deploying and maintaining integrations," said Jesper Andersen, Senior Vice President of Application Development, Oracle. "Consumer goods companies spend approximately 20 percent of total revenue on trade promotion activities with their retail partners. We are pleased to see the deliverables achieved for The J.M. Smucker Company with AIA, Siebel CRM Integration Pack for Oracle Trade Promotion Management and Oracle Trade Management, and we look forward to continuing to support their success with this project."

Supporting Resources

-- Oracle Application Integration Architecture --

-- Siebel CRM Integration Pack for Oracle Trade Promotion Management --

-- Oracle Trade Management --

    -- Oracle E-Business Suite --
    -- Oracle Fusion Middleware --
    -- Oracle SOA Suite --
    -- Oracle Identity Management --
    -- Oracle Business Intelligence Publisher --
    -- Oracle Business Intelligence Applications --

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at


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