Oracle Announces Implementation of Application Integration Architecture (AIA) With Trade Promotion Management System

New Enterprise-class System Leverages AIA to Deliver Improved Management and Execution of Promotional Activities

REDWOOD SHORES, Calif., July 7 /PRNewswire-FirstCall/ --

-- The J.M. Smucker Company, the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America, is using Oracle Application Integration Architecture (AIA) and Oracle's Siebel CRM Integration Pack for Oracle Trade Promotion Management, Oracle today announced. The J.M. Smucker Company is the first Oracle customer to deploy the new Application Integration Architecture (AIA) with Siebel CRM Integration Pack for Oracle Trade Promotion Management.

-- By using AIA and deploying Siebel CRM Integration Pack for Oracle Trade Promotion Management and Oracle Trade Management, The J.M. Smucker Company is able to execute accurate and timely promotions, maintain a complete and consistent view of customer data, achieve improved management of trade funds, easily resolve invoice deductions and enhance analytical capabilities.

-- For the initial project, the company utilized its previous implementation of the Oracle(R) E-Business Suite and deployed Siebel 8.0. The standards-based approach utilizes the AIA architecture and will help support future upgrades.

-- In addition to its use of Oracle Application Integration Architecture, The J.M. Smucker Company is leveraging Oracle Fusion Middleware, including Oracle SOA Suite, Oracle Identity Management and Oracle Business Intelligence Publisher. The company is also expanding its usage of Oracle Business Intelligence Applications.

Supporting Quotes

-- "We partnered with Oracle to develop an SOA integration architecture for our Siebel Trade Funds and the Oracle E-Business Suite integration. We have gained early momentum in the implementation of our SOA middleware strategy and support for the continued development of our business processes. The architecture and approach promises to deliver strategic benefits as we further develop our standards-based architecture," said Andy Platt, Vice President and Chief Information Officer for The J.M. Smucker Company.

-- "Oracle Application Integration Architecture and pre-built integration packs, built on Oracle Fusion Middleware, are designed to reduce the costs associated with deploying and maintaining integrations," said Jesper Andersen, Senior Vice President of Application Development, Oracle. "Consumer goods companies spend approximately 20 percent of total revenue on trade promotion activities with their retail partners. We are pleased to see the deliverables achieved for The J.M. Smucker Company with AIA, Siebel CRM Integration Pack for Oracle Trade Promotion Management and Oracle Trade Management, and we look forward to continuing to support their success with this project."

Supporting Resources

-- Oracle Application Integration Architecture -- http://tinyurl.com/5hhwqv

-- Siebel CRM Integration Pack for Oracle Trade Promotion Management -- http://tinyurl.com/5myeku

-- Oracle Trade Management -- http://tinyurl.com/63lvt2

    -- Oracle E-Business Suite --
http://www.oracle.com/applications/e-business-suite.html
    -- Oracle Fusion Middleware -- http://tinyurl.com/2qam2q
    -- Oracle SOA Suite -- http://tinyurl.com/5myeku
    -- Oracle Identity Management -- http://tinyurl.com/4ttmog
    -- Oracle Business Intelligence Publisher -- http://tinyurl.com/66jkds
    -- Oracle Business Intelligence Applications -- http://tinyurl.com/6dtb5s

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

Trademark

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO)

Web site: http://www.oracle.com/




Review Article Be the first to review this article
Featured Video
Jobs
BIM Manager for Eagle Point Software Corporation at Dubuque, Iowa
Senior Structural Engineer for Wiss,Janney, Estner Assoicates, Inc at houston, Texas
Software Developer for CHA Consulting, Inc. at Norwell, Massachusetts
Geospatial Analyst/Programmer for LANDIQ at Sacramento, California
System Designer/Engineer for Bluewater at Southfield, Michigan
Product Manager for CHA Consulting, Inc. at Boston, Massachusetts
Upcoming Events
Bentley Institute Learn Conference for ProjectWise in London at Millennium Gloucester Hotel 4-18 Harrington Gardens Kensington, London United Kingdom - May 9 - 10, 2018
AEC Next Technology Expo + Conference & SPAR 3D Expo + Conference at Anaheim Convention Center Anaheim CA - Jun 5 - 7, 2018
HxGN LIVE 2018 at The Venetian Las Vegas NV - Jun 12 - 15, 2018
Boston Lights 2018 at THE WESTIN BOSTON WATERFRONT 425 Summer Street Boston MA - Nov 13, 2018
Canon: oce crystalPoint
Bentley: -YII 2018 Awards
AIA 2018
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise