Gartner Says Worldwide PC Shipments in Fourth Quarter of 2010 Grew 3.1 Percent; Year-End Shipments Increased 13.8 Percent

PC shipments in EMEA totaled 32 million in the fourth quarter of 2010, a 6.2 percent increase from the fourth quarter of 2009. The consumer market in Western Europe remained weak throughout the quarter. In a weak economic environment, already restrained consumer wallets shifted away from PCs to other consumer electronic devices including media tablets, gaming machines and e-readers. The professional market seemed to be picking up, but PC pricing remained an issue as increased EURO/Dollar exchange rates limited any price reductions, resulting in limited year end demand uplift.

In Asia/Pacific, PC shipments reached 27.9 million units, a 4.1 percent increase from the fourth quarter of 2009. Fourth quarter PC shipments were primarily affected by the decrease of shipments into the consumer market. Consumer buying has become more discretionary with buyers both adopting a wait and see attitude due to the distraction of media tablets and cautious due to lack of confidence on the recovery of the world economies.

The PC market in Latin America grew 15 percent in the fourth quarter of 2010 as shipments totaled 8.9 million units. Mobile PC shipments increased 17.1 percent in the quarter, and desk-based PC shipments grew approximately 12.6 percent.

PC shipments in Japan grew 3 percent in the fourth quarter of 2010, as shipments reached 3.8 million units. The market experienced a late boost from demand of XP preinstalled PCs from dealers/resellers in October.

For the year, worldwide PC shipments totaled 350.9 million units in 2010, a 13.8 percent increase from 2009 (see Table 3). This growth rate was an improvement from 2009 when PC shipments increased 5.5 percent.

Among top 5 PC vendors, Lenovo’s shipment growth well exceeded the worldwide average. Lenovo’s growth was driven by strong professional growth as well as expansion into consumer space outside of China.


Table 3
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2010 (Units)





2010 Market

Share (%)





2009 Market

Share (%)



Growth (%)

HP       62,768,547     17.9     58,942,530     19.1     6.5
Acer Group 45,265,678 12.9 39,783,933 12.9 13.8
Dell 42,123,680 12.0 37,353,774 12.1 12.8
Lenovo 33,965,812 9.7 24,735,404 8.0 37.3
Toshiba 19,011,752 5.4 15,499,805 5.0 22.7
Others 147,768,653 42.1 132,026,226 42.8 11.9
Total       350,904,121     100.0     308,341,673     100.0     13.8

Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablet such as the iPad.

Source: Gartner (January 2011)


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