Design Is The New Currency
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Design Is The New Currency

A Symposium with David Rockwell, Juan Montoya, Michele Oka Doner and James Gager, Moderated by Marc Rosen

NEW YORK, Sept. 29, 2016 — (PRNewswire) —  Pratt Institute is proud to announce its first annual Design Symposium: Design is the New Currency. A thought provoking presentation and discussion that brings together esteemed speakers from the most diverse fields of design to talk about how, in an ever-changing world, Design has become the x-plus factor. Consumers know that they are buying Design and embrace their need to identify with products that support their sense of taste, sophistication and worth. In a world that has blurred class distinctions and fueled the consumer's need to underscore their own identity with a personal style that defines them, Design has become an important part of their DNA. If 'Design is the New Currency' then a designer's imagination is the bank from which to draw new ideas.

The symposium will take place on November 2nd at The Whitney Museum of American Art in New York.

"Whether we are creating bottles for perfume, designing a building or an interior, or suggesting a lifestyle through fashion, all designers are packaging, or marketing, an experience," said Marc Rosen, Pratt Institute Trustee Emeritus and Professor of Packaging Design. "Pratt is a mecca of design education where every kind of design is taught. How appropriate for them to bring together the 'Best of the Best' to participate in this first symposium."

The panel of speakers consists of:

The symposium is sponsored by The Marc Rosen Educational Fund at Pratt Institute in conjunction with Juliana Curran Terain, the Terain Foundation.

Symposium Details:

Design is the New Currency

November 2nd, 5:30-7:00pm

Open to the public

Hess Family Theater and Gallery at The Whitney Museum of American Art, 99 Gansevoort St, New York, NY 10014

RSVP is required:

About Pratt
Founded in 1887, Pratt Institute is a global leader in higher education dedicated to preparing its 4,700 undergraduate and graduate students for successful careers in art, design, architecture, information, and liberal arts and sciences. Located in a cultural hub with historic campuses in Brooklyn and Manhattan, Pratt is a living lab of craft and creativity with an esteemed faculty of accomplished professionals and scholars who challenge their talented students to transform their passion into meaningful expression.

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SOURCE Pratt Institute