Online Marketing System Slashes Costs For Australian Small Businesses

June 6, 2006 -- A marketing and advertising system, now available as a hosted computer service in Australia, puts a portfolio of powerful planning tools within affordable reach of even the smallest organisations.

For as little as $1000 a year individual retailers, franchise groups, manufacturers and distributors have online access to the service from MapData Sciences Pty Ltd to plan the location of new stores, manage sales territories and develop targeted media strategies.

The service is based on Tactician Online, the online version of software used in-house by such names as Subway, Toys R Us, Avon, ReMax, Colgate, Bayer, GE, Shell and Sylvania.

US-headquartered Tactician Corporation has entered into an agreement with MapData Sciences to host the service for Australia and New Zealand. MDS will also supply an extensive range of digital mapping data for customers in both countries.

Organisations wanting to use the service simply access it via the Internet. The required software and data remain on secure servers at MDS, overcoming the need for users to license the software or acquire new or specialised hardware to run the application.

MDS managing director, Laurie Edwards said hosting of a powerful application like Tactician Online puts it within easy reach of even the smallest organisation.

“A retailer wanting to add retail outlets or planning to implement a business model based on franchising can undertake powerful planning for a very small investment.

“It’s a financial decision to select a hosted solution. It results from the realisation that some applications are best managed by external organisations.”

Mr. Edwards explains that the real costs of some applications are those involving staff turnover and retraining in how to use an application, not simply hardware and software.

“The secret of a successful hosted service is to allow the user to do everything they want to do in an absolutely standard manner,” he says.

In a matter of minutes, Tactician Online leads the user through the development and use of quite powerful marketing and planning applications. This contrasts dramatically with the typically long learning curve and high costs associated with competitive solutions.

Mr. Edwards envisages the retailing, franchising, banking/finance and manufacturing sectors will be early adopters of the hosted service.

“As a provider of digital mapping data with many years experience hosting other services such as store and outlet locations, travel and route planning, vehicle tracking and geocoding, we see huge potential for Tactician Online,” he says.

MDS has also been licensed to provide data on household expenditure and populations projections from Melbourne-based Pathfinder Solutions.

Tactician Corporation founder and managing director Tony Buxton said: “The online service is a set of strategic market planning tools which equip market leaders with the power and scope to manage markets more easily at a low entry level investment in dollars and, more importantly time. Our clients use these new capabilities to separate themselves from their competitors.”

Tactician Corporation, whose R&D facility is located in Sydney, has developed a significant base of customers which have licensed the software for in-house use in the US, UK, Japan, Brazil, Canada and Australia.

About Tactician Corporation
Headquartered in Andover, Massachusetts, Tactician Corporation is a leading software and services provider of integrated sales, marketing and media solutions used for developing and executing geographically targeted resource and investment decisions. Since 1988, Tactician has demonstrated a superior track record of product innovation, delivery of desktop, online and custom products, and outstanding support of state-of-the-art, robust geographic marketing solutions. For more information about Tactician, please visit www.tactician.com.
About MapData Sciences

MapData Sciences Pty Limited is a company specialising in the provision of digital mapping services and software. With offices in Sydney, Australia and Wellington, New Zealand, MDS has a dedicated team of GIS and software professionals who build and maintain digital mapping data products and applications. Specialising in Location Based Services, Demographics, Where’s the Nearest, Routing, General GIS consulting services and data development projects, MDS has an extensive list of clients involved in the banking, travel, oil retail and automotive sectors. For more information visit www.mapds.com.au

ENDS

For further information please contact:
Mr Laurie Edwards
Managing Director
MapData Sciences
Telephone (direct) 61-2 8436 2807
Mobile 0407 161001
Email: Email Contact

Or

Mike Vanderkelen
Infotech Marketing & Communications
Telephone (direct) 61-7-5478 2177
Mobile 0408 116911
Email: Email Contact

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