New Yuppies – InterContinental in Sanlitun, Beijing by CCD/ Cheng Chung Design (HK)

Article source: CCD/ Cheng Chung Design (HK) 

The design concept of the hotel was inspired by the hexagonal diamond element in the building facade. Through the analysis of the formation of diamond, which is made from constantly refining of rough stone; the design adopted the cutting and luster characteristics of diamond to shape the space. This concept is throughout the architectural plan layout and every elevation detail. Each detail is a story; a stylish and avant-garde space scene is created by the atmosphere of lighting, stylish furniture and exquisite artworks.

• Architects: CCD/ Cheng Chung Design (HK)
• Project: New Yuppies – InterContinental Beijing Sanlitun
• Location: No. 1 Sanlitun, Beijing
• Project area: 30,000 square meters
• Completion time: August 2016

Image Courtesy © CCD/ Cheng Chung Design (HK)

CCD intended to create a “New Yuppies” style hotel. It is “new” for that typical Yuppies symbolizes the pursuit for positive, confident, calm, gentle and fashionable life, with main colors of black, white and grey. CCD’s New Yuppies for InterContinental Beijing Sanlitun stuck to the pursuing of fashion trend, but the color is not only black, white and grey; gemstone blue is acting as the main color to create an avant-garde atmosphere of future and technology.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

The interior design is in line with architectural design and makes full use of the spaces of the existing building, in order to create a convenient, elegant and comfortable interior space with reasonable layout,  which is conducive to efficient business management and development. For example, by making full use of the advantages and disadvantages of the main structures, the structural column in the way is combined with custom-made arc sofa, forming virtual spaces together with the partition and sinking ceiling. In this way, different functional spaces are independent of each other, while maintaining a magnificent  sense of the grand space circulation.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

The interior design started from shaping space scene; it is not only about the surface decoration, but also dividing the spaces in an architectural way. Spaces are penetrated into each other, creating an visual experience of alternation of virtual and reality. For example, the architectural space of the lobby is long and narrow with short spatial depth, this existing condition inspired CCD on the spatial processing. CCD broke the traditional design techniques for a lobby, they adopted the way for a fashion boutique store to create the lobby into a stylish avant-garde space. CCD separated the spaces by using screen and  shelves which are made of exquisite special glass and crystal, creating different space scenes in the long and narrow lobby area. Another eye-catching place in the lobby is the plant wall, designed by the same method of diamond cutting and patchwork, where green plants are scattered in a well-arranged way, giving the space vigor and vitality. The design of the lobby bar continued the treatment of diamond cutting, where luminous art installation is pouring down and make an impression to the guests.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

The third floor is for dining, where 5 restaurants are distributed, so that people can have choose from them according to their taste and mood. The Top Tapas Restaurant and Top Bar are the first two spaces coming into the public eye, decorated with red color and copper pipe partition to show the Spanish style properly; Ying Japanese Restaurant is surrounded by Ying Chinese Restaurant with “Hermes orange” as the main color; opposite to Ying Restaurant, the Char Dining Room (Steak House) & Lounge is in open industrial style. The Lounge faces Sanlitun Bar Street. Sitting in the lounge at night and facing Sanlitun neon flashing, it has an atmosphere of ardency without being disturbed.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

There are a lot of innovations in design, the most unique one is the circular layout of the room, which makes the original rigid 45 square meters guestroom artistic, avant-garde, more open and convenient.

The Executive Lounge on the 22nd floor is created into a modern space, where the bright and elegant color contrast can awaken the youth of Yuppies. This is certainly the best place for a private party.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

The design of the presidential suite continued the concept of fashion boutique store, and has chosen the elements of the elegant DIOR brand. For example, DIOR’s representative gold and white are applied to the designs of wall, screen, lamp and so on.

There are some artworks which are exclusively customized for the hotel based on its artistic culture, with main materials as paper, steel and wood. Green plant is the DNA of the design, so that the space has more natural vitality.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

InterContinental Beijing Sanlitun gives new vatality to the InterContinental Hotels & Resorts, which is dedicated to creating luxury hotel brands for 70 years. At the same time, it highlights the determination and achievement of InterContinental Hotels Group on the strategic deployment to develop landmark hotels in first-tier cities.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

COMPANY PROFILE
CCD/Cheng Chung Design (HK) was founded by Mr. Joe Cheng. Mr. Cheng is an outstanding designer who specializes in hospitality design and who has worked with most of the high-end international hotel brands. CCD’s elite team, with its detailed design knowledge, international experience, and management skills, is poised to provide top quality services and product to its clients. The diverse background of the team and its technological expertise allows it to keep abreast of new directions and innovations in the industry. CCD is ranked as ＃3 in Hospitality Giants 100 featured in US Interior Design magazine in October 2013—the only Asian design firm to break into Top 75.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

In recent years the hospitality design industry in China has developed massively. During this time, as one of the largest and most productive firms in the country, CCD/ Cheng Chung Design has led the way. Since its establishment, CCD has provided interior design consultancy for over 10 international hotel management groups, 20 international hotel brands and has successfully executed more than 100 deluxe hotels in Asia, not to mention the projects that are currently in the design stage.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

CCD has worked with the best teams in the world. With our international partners, CCD has built long-term, cross-nation, cross-industry partnerships with many renowned international teams to share, develop and nurture creative resources and cutting-edge design concepts. CCD continues to provide successful design services to international brand hotel management groups such as Hilton, Marriott, Accor, Wyndham, InterContinental Hotels Group, Starwood, Raffles, and Langham among others.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Image Courtesy © CCD/ Cheng Chung Design (HK)

Cheng Chung Design (HK) Ltd.
CCD provides an extensive combination of design services and solutions for clients in order to increase and maintain the value of their projects while implementing innovative design concepts, the latest technology and unique product identity.

Image Courtesy © CCD/ Cheng Chung Design (HK)

Tags: Beijing, Sanlitun

Category: Hotel

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