ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Dplus Intertrade Head Office in Bangkok, Thailand by PURE ARCHITECT CO., LTD.April 3rd, 2018 by Sumit Singhal
Article source: PURE ARCHITECT CO., LTD. DPlus Intertrade, an electronic accessory trading company in Thailand, aims to re-brand, to re-energize teams to move forward as family, and to renew employees’ quality of life through a renovation project.  Image Courtesy © Chaovarith Poonphol
 Image Courtesy © Chaovarith Poonphol The concept design of this project is to make it comfortable enough to feel like home while bright and cheerful enough to make employees feel energized and empowered.  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol The blue color, which is the company color, was mainly used with a mix of red, yellow, orange, and green to establish a sense of cheerfulness and entertainment inside the space. Diverse colors were also inserted to distinguish between different floors and functions of the building.  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol The design of building’s facade also acted as an eye illusion – a silence dynamic. By inserting letter D, a company name, on the side of aluminum facade, it gives a transformation that our eyes can see differently from different angle. The letter D is visible on some angle of the building and disappear on different position. We established the notion of movement through this letter by the transformation of an illusion. From a different perspective, the building can communicate in different languages.  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol Another interesting aspect on the facade of this building is louver. This aluminium louver facade was assembled in diagonal direction to represent the characteristic of this company not to be a simple straight and having a mundane design. This continuous diagonal louver gives a lively feeling and smoothness of vision. Since there is no blocking frame between each floor.  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol Moreover, the designer also involved feng-shui characteristic into the design. Water and green area were inserted in front of the building and brown color was painted at the back of the building. Water representing water element on feng-shui means smoothness, flexible, and tranquil. Brown color representing earth element means wealth. And green color representing wood element means growth and aesthetic.  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol The overall design of this building not only enhances in an aesthetic aspect but also enhances the life quality of users. This silence dynamic design gives movement and life to the space together with the use of bright and colorful tone of color.  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © Chaovarith Poonphol  Image Courtesy © PURE ARCHITECT CO., LTD.  Image Courtesy © PURE ARCHITECT CO., LTD.  Image Courtesy © PURE ARCHITECT CO., LTD.  Image Courtesy © PURE ARCHITECT CO., LTD.
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Categories: Office Building, Offices, Renovation |
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