Samsung Flagship Smartphone Adopts CSR aptX® Codec for Superior Bluetooth® Audio Quality
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Samsung Flagship Smartphone Adopts CSR aptX® Codec for Superior Bluetooth® Audio Quality

Expands aptX Ecosystem with More Listening Options for Mainstream Consumers

CAMBRIDGE, England & SUNNYVALE, Calif. — (BUSINESS WIRE) — July 24, 2012 — CSR plc (LSE: CSR; NASDAQ: CSRE) today announced that the CSR aptX audio codec has been adopted by Samsung to deliver CD-quality stereo over Bluetooth wireless connectivity for its latest flagship smartphone, one of the most highly anticipated products of its kind this year. This Android™ 4.0 powered smartphone joins the rapidly expanding list of high-profile consumer electronics products that feature aptX technology.

“Having the aptX audio codec in this Samsung smartphone reaffirms our success in the mass market adoption of this technology as the de facto method for delivering high-quality stereo audio over Bluetooth wireless connections,” said Anthony Murray, Business Group SVP of CSR. “As consumers experience the remarkable audio quality it achieves, we believe the proliferation of aptX technology in consumer electronics products such as this will be a catalyst for growth in the Bluetooth stereo audio market.”

Today’s announcement marks another milestone in a series of aptX deployments in products from Samsung, including tablets and headsets. It is also the most recent of dozens of other aptX audio codec deployments in smartphones, tablets, speakers, operating systems and other audio source and client products. Notable among these are the HTC® One Series smartphone, the Motorola® RAZR® and other smartphones and personal computer operating systems, as well as multiple products from major consumer electronics companies, including Nokia, Monster, Sennheiser and Creative, with many more products expected to be announced throughout the rest of this year.

CSR aptX audio coding technology replaces the standard audio codec Bluetooth employs for streaming stereo audio wirelessly from audio devices to headphones and speakers, delivering improved, high-fidelity sound comparable to the CD quality consumers have come to expect from their home entertainment systems. As a result, aptX technology is becoming the de facto industry standard for premium quality Bluetooth stereo audio.

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About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVCTM audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, YouTube or follow us on Twitter at twitter.com/CSR_plc

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's aptX audio coding technology, and their performance characteristics in the Android 4.0 powered Samsung smartphone and other consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ’will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR's aptX audio coding technology, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR's aptX audio coding technology or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site www.sec.gov Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi® is trademarks of the Wi-Fi Alliance.

Android is a trademark of Google Inc.

Other products, services and names used in this document may have been trademarked by their respective owners.



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