The following post is an excerpt from Technological Changes Brought by BIM to Façade Design.
Phoenix International Media Center
Phoenix International Media Center, located at the southwest corner of Beijing Chaoyang Park, with gross floor area of 65,000 square meters and building height of 55 meters, was designed by Beijing Institute of Architectural Design.
The overall design logic is to wrap the main, independently-maintainable space with an ecologically-functional shell, rendering a building-in-building form. There is some interesting shared and public space in between, so as to meet the purpose of public involvement and experience and environmental protection.
In addition to media office and studio production facilities, there is also lots of interactive experience space open to the public, so as to reflect the unique open business concept of Phoenix Media.
