Today’s trade-based construction and assembly processes, even when performed off site, present massive execution risks. Financial sinkholes lurk wherever a trade may intersect with another trade.
Productization is a radically different approach that unlocks new levels of value and scalability for developers. At the core of this strategy are integration-ready construction modules, which incorporate multi-trade assemblies, standardized interfaces and generative variants. These
modules organize into product lines that align with the business objectives of owners and general contractors (GCs).
