In the rapidly evolving field of location intelligence, Nearmap stands out as a pioneering force, reshaping how aerial imagery is captured, processed, and delivered to its diverse clientele. At the recent 2024 Esri User Conference in San Diego, I had the opportunity to sit down with Steve Santovasi, Director of Product ; Dan Maurer, EVP of Strategy & Operations; and Scott Townsend, SVP of Global Marketing at Nearmap. Our conversation illuminated Nearmap’s innovative journey, its strategic goals, and the remarkable technological advancements they have achieved.
The Nearmap Journey
Nearmap, founded 17 years ago, has revolutionized the aerial imagery sector. From its inception, the company has focused on bridging the gap between image capture and delivery, employing proprietary camera systems to collect high-resolution imagery across Australia, New Zealand, Canada, and the United States. These camera systems, now in their fourth iteration, are installed on aircraft such as the Cessna 310, Piper Navajo, and Chieftain, and are managed by a survey operations team.
Dan Maurer explains, “We started by re-engineering the link between the capture of imagery and its delivery to customers. Our end-to-end process ensures that imagery is processed and delivered efficiently, whether through our web-based interface, MapBrowser, or via APIs.”
Initially focused on orthogonal 2D imagery, Nearmap has since expanded its offerings to include oblique 3D images and AI-driven insights, providing users with comprehensive tools to solve their specific challenges. Maurer adds, “We’ve moved from just delivering imagery to providing insights and answers, integrating this data directly into the workflows of GIS users across various industries.”
Expanding Capabilities and Humanitarian Efforts
Nearmap’s advanced imaging capabilities include near-infrared captures through their latest HyperCamera 3 systems, adding a valuable layer of data for environmental and urban analysis. “We are rolling out the HyperCamera 3, which captures four-band imagery, enhancing our ability to provide detailed and nuanced insights,” says Santovasi.
In addition to their regular data collection, Nearmap plays a crucial role in disaster response. They conduct post-disaster capture flights known as their ImpactResponse imagery, which provides critical data to aid recovery efforts for those that need it most. “Our humanitarian flights after disasters are part of our commitment to supporting communities in need,” notes Townsend.
