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Posts Tagged ‘Project Dragonfly’

Targeting building product manufacturers

Monday, December 14th, 2009

Two products that address the inclusion of manufactured products into architectural design, demonstrate the direction not only of sustainable design requirements but also of the need for product information inside building information models and to be able to extract that information for the marketing purposes of building product manufacturers.

1) ecoScorecard – “Anecdotal research shows that designers spend hundreds if not thousands of unbillable hours on some projects researching and calculating the contributions specific products will make toward achieving LEED points.

What if you could do it on the fly? Take a chair, put a fabric on it, calculate the final assembled product. Done! Change the fabric, recalculate. Done!

ecoScorecard can do that. A web-based tool accessed through a participating manufacturer’s website, ecoScorecard automates the process for searching, evaluating and documenting any available product catalog against every rating system in North America and Canada – in 30 seconds or less.

….ecoScorecard just introduced its new plug-in that works with Google SketchUp and provides a link between popular BIM (Building Information Modeling) tools and environmental rating systems such as LEED, GGHC Labs 21, CHPS, the NAHB Green Home Building Guidelines and other third-party product certifications.”

2) Autodesk Seek

Autodesk Seek incorporates information from Autodesk’s Project Showroom and Project Dragonfly. Autodesk reports that US $5-$10 billion a year is spent on marketing by building product manufacturers.

According to Scott Hale, vice president, Consulting Services for Avatech Solutions, in one year the market for linking architects with building product manufacturers has “exploded.” The advent of Seek is right on target with the need to bring product information into the Revit model and to be able to share it out with other decision makers.

Autodesk Seek embodies photographs and visualization to help building product manufacturers get products to their market. Seek is a pipeline to get data made into 3D models to a wide audience accessible right on the desktop. Manufacturers can make the information available on their websites.

Both Project Dragonfly and Project Showroom are set up so homeowners can select tools that they’d like to have in their homes through Seek. Over 1,000 manufacturers are in Seek at this time, and the same downloadable files are available in one manufacturers’ site currently, that of the kitchen appliance vendor, Dacor. Customers can drag and drop such items as ovens into their Revit project using Seek. Project Showroom has allowed Dacor to enhance their experience with digital models. All data comes from Seek and is modeled in 3ds Max, and is comprised of many cached images.

Q&A with Autodesk’s Carl Bass

Friday, December 4th, 2009

Carl Bass outlined the advantages of web-based computing in a Q&A session with the press on Tuesday at AU:

1) Project Twitch can run computers within a computerized data center. The user is experiencing a desktop application, and he describes it as “a really really long monitor cable.”

2) Side by side two people can co-edit simultaneously. A native application actually manages data on a server, with multiple people accessing it, and the client is just a browser. Software is designed from the ground up and deployed that way.

Project Dragonfly similar to the co-editing in that it’s native, written for the web, and deployed on servers.

“One places an opportunity for all of us to use the computing power that’s avialable for a web based model, for peak demand loading, for rendering animation and simulation and analysis,” Bass pointed out. “What if you could run a hundred Moldflow applications and the whole thing takes an hour?”

Bass said within three to five years, we will all be running variants of this and most software will be deployed this way.

Apple Mac – Bass pointed to the rising market share of the Mac, and the fact that they see a lot of Apple hardware running Microsoft. Also there are more Macs in entertainment than anything else. At one point Autodesk stopped developing AutoCAD for the Mac because there wasn’t enough user interest.

Most people have no idea that there is so much 3D in AutoCAD. The other 3D products from Autodesk have some other conceptural model underlying them. AutoCAD LT is strictly a 2D documentation system. Bass also talked about offering products at four different price points: Sketch, AutoCAD LT, AutoCAD and Project Cooper.

He said the market is changing, manufacturing is picking up faster and media and entertainment is also picking up. AEC is trailing because it will take longer for the construction business to recover.

He mentioned that about 6,000 people attended the physical AU and 16,000 people attended online. He also said he thought there would always be a reason to hold a physical conference.

Bass said relative marketshare for Autodesk in AEC was approximately 50%, manufacturing 35%. Autodesk has reduced the number of individual products by a third, and has moved a number of products together into suites.

When asked about interoperability, Bass said, “The way people work today they have less need for interoperability, but we will exchange file formats with anybody. They’re adequately served, and many companies are investing in translators.”

Canon: oce crystalPoint
Kenesto: 30 day trial
Bentley: RealityModeling - Countless CAD add-ons, plug-ins and more.

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