Embassy architecture serves as a powerful symbol that provides an instantaneous and indelible impression of a country. Public buildings project the identity of a country’s peoples, culture and aspirations. American public buildings convey the collective identity of their rich, culturally diverse, and increasingly complex society. An American embassy’s design expresses to the world the ideals of American democracy—the optimism, hope and promise of the time. By communicating the transcendent values that define the United States as a nation, the new Embassy of the United States of America in London has the potential to embody a new age of American openness, transparency, and renewed commitment to international collaboration. A U.S. Embassy also acts as a symbolic gateway between two countries.