Sumit Singhal Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Johnnie Walker House in Shanghai, China by Asylum
July 17th, 2011 by Sumit Singhal
Article source: Asylum
Collaborating with creative agency LOVE, The Johnnie Walker House is an experiential, interactive space created to host the most sophisticated ‘Whisky Conversations’. Housed in the 3-storey Sinan Mansion, located in the heart of Shanghai’s Central Business District, the space was conceived with the intent to engage and advocate loyalty amongst premium whisky drinkers. The concept incorporates the rich history of Johnnie Walker and whisky knowledge alongside essential elements and building blocks of whisky into the spatial design, using the 3-step approach to evangelism.
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