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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Giulio Tanini showroom in Florence, Italy by Studio 63 Architecture + Design (designed using AutoCAD and 3dS Max)

December 3rd, 2011 by Sumit Singhal

Article source: Studio 63 Architecture + Design

The showroom Giulio Tanini has won the Best Showroom Award 2011at the Cersaie Fair , Bologna Italy


The new Giulio Tanini showroom in Florence designed by Studio 63 Architecture + Design was thought of as a very clean, rational almost rigorous container. The large space is divided to several smaller spaces, one destined for the surfaces display and coverings, while the new building is dedicated to bathroom furniture and accessories.

Night View (Images Courtesy Pietro Savorelli)

  • Architect: Studio 63 Architecture + Design
  • Name of Project: Giulio Tanini showroom
  • Location: Via Maragliano 155, Florence, Italy
  • Project manager: Studio 63 Architecture + Design
  • Photos by: Pietro Savorelli
  • Completion date: June 2011
  • Sqm: 1200
  • Custom made furniture designed by Studio 63: realized by Intrapresa Srl.
  • Lighting fixture: Technical lighting Xal, Logica.
  • Suspension lamps Danese Milano designed by: Studio 63
  • Software used: Autocad and 3dS Max

In the space featuring wall and floor tiles and coverings, floor and walls were covered with Grey raisin or cement. All displays and ceiling are white. The ceiling was left uncovered, with visible tubes and pipes, all painted in white.

In this neutral space two focal points are highlighted. The staircase leading to the ground floor, painted in strong red color, and a sitting area decorated by a group of colorful suspension Miyako lamps also designed by Studio 63.

The display boxes are made like pages in a catalog, where each product is clearly shown with all its variations. Each display was studied to host a specific product, with its own internal logic and maximum simplicity. Each ‘page’ of the catalog is surrounded with a border of florescent light giving it a light, floating sensation despite its large dimensions.

The clean and essential features of the space emphasize the vast selection of products, materials and colors. This decision is also driven by the functionality of the space. A space that exhibits and holds an enormous amount of materials and colors, and therefore needs to be quiet and pleasant. Flexible track lighting system was selected, with direct spots over the display boxes, and indirect light for the passage areas. Where possible, energy saving fixtures where used.

Interior View (Images Courtesy Pietro Savorelli)

The new building of the Giulio Tanini store, continues the same concept. It is a very clean rational and neutral container made with cement flooring and white stucco on walls. All counters are dark raw metal with leather top.

It is a large open space, thought of as an art gallery divided into different sections. The main space exhibits bathroom furniture and accessories. It is divided into smaller niches of 1.30 x 3.60h. Each one exhibits a separate setting of bathroom furniture and accessories.

Interior View (Images Courtesy Pietro Savorelli)

In the heart of the space, there are two large ‘cubes’, separated by a skylight. The two cubes feature a more private setting of bathroom furniture including wall covering, carpets, and tiles.

In the back part of the space, there is the exhibition of all sanitary accessories, such as toilets, washbasin, shower boxes, and faucets. It is a wide corridor with products displayed on two different levels on both sides of corridor.

On the right hand of the entrance, you can find the reception. A long dark metal counter with a cascade of Bocci suspended lamps.

An opaque glass wall is separating the reception from the offices and meeting rooms behind it. A large library is put behind the glass wall to reflect the shadows and colors of its content to the reception area. All offices have an exit to the internal court. In front of the reception area, a couple of seating areas were placed. The window display was divided to two very large niches where large settings can be displayed.

Interior View (Images Courtesy Pietro Savorelli)

The architecture, like the interior, was thought of as well as a very clean rational container. A white contour holds the large openings. Three steps alongside the entire building lead to the store suspended from the ground.

A passage way was built from the new building to the old one, separated with a slightly inclined wall and a line of Led light on the exterior.

The Tanini Group, had always been one of the main players in the world of architecture, construction and interior design. It is known for its professional experience that has allowed the company to launch major production and sales.

Interior View (Images Courtesy Pietro Savorelli)

Alongside its own brands Devon & Devon and Ex-t, present on the Italian market and abroad, the Tanini Group also operates another division: Tanini Lavori, specializes in contract design, together with Manifattura Pietre specialist in the production and fitting of marble and stone.

The Giulio Tanini Store has always been a focal point for the world of interior design and architecture. In the redesigned lower floor of the showroom, and the new building project designed by Studio 63 Architecture + Design, was developed a new concept in exhibition space while retail meetings and encounters become an opportunity to strengthen links with the productive field, with active professionals and consumers that are not necessarily “experts”.

Interior View (Images Courtesy Pietro Savorelli)

Studio 63 Architecture + Design

Studio 63 Architecture + Design is based in the historical center of Florence Italy. The fruitful encounter between Piero Angelo Orecchioni and Massimo Dei led to the foundation of Studio 63 in 1998. By 2003, Studio 63 inaugurated its New York City office, by 2005 its office in Hong Kong and by 2008 its office in Shanghai and an operative partnership in Dubai and Singapore.

Our creative team is composed of gifted professionals, coming from various disciplines, working together in a fertile and challenging multi-cultural exchange. A strong identity is the hallmark of our projects. This identity is the result of extended research, creative proposals and deep respect of the contemporary language criteria.


Interior View (Images Courtesy Pietro Savorelli)

Studio 63 is operating in more than 25 countries around the world managing to the last detail projects from concept development through design and planning towards their complete achievement. Our specialties are retail design and hotelier.

The creative process is an intense journey shared with the client. Only close collaboration and understanding can lead a project to new horizons. This practice is inspired by a continuous research and the blend of various artistic disciplines. Each project is a new opportunity for growth and development.

Exterior View (Images Courtesy Pietro Savorelli)

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Categories: 3dS Max, Autocad, Showroom

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