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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. W London in England by Jestico + WhilesDecember 8th, 2011 by Sumit Singhal
Article source: Jestico + Whiles Designed by award-winning architects Jestico + Whiles, the glamorous W London – Leicester Square is now open to visitors. Developed by McAleer & Rushe, the new 192-bedroom luxury Starwood hotel is located in Leicester Square, the epicentre of the city’s entertainment district, providing international travellers in London with an exciting new destination venue. In addition to the hotel, the new ten-storey building houses retail, leisure and residential accommodation spread over 200,000 sq ft, including a spa, 11 penthouse apartments and a new 35,000 sq ft retail-leisure experience provided by a leading global brand.  Image Courtesy James Newton
 Image Courtesy James Newton The redevelopment of the former Swiss Centre site has restored key strategic views across the city that have been hidden for years until now, providing visitors with outlooks over the capital that stretch all the way from Parliament Hill in North West London to the Houses of Parliament. Jestico + Whiles’ design allows for the façade of the building to function like a vast pixellated screen – the first of its kind in the UK – capable of projecting dynamic light installations in an exciting new collaboration between contemporary architecture and art.  Image Courtesy James Newton This striking visual effect is achieved by a sophisticated ceramic frit applied to the optically corrected glass of building’s outer skin, allowing it to ‘hold’ and project the light, without obstructing views outwards from the guestroom windows. The façade of the hotel has been wrapped in a second skin of frameless glazing, which is suspended from the face of the building like a floating sheer veil and etched with an undulating, abstract pattern, reminiscent of the folds in a theatre curtain and evoking the cinematic legacy of the locale.  Image Courtesy James Newton The opening commission has been designed by well-known London based electronic artist Jason Bruges, who has prepared a conceptual interpretation of the changing light dynamics in Leicester Square across the preceding 24hours. The installation works by translating video footage captured by hidden cameras mounted on the roof-space of the building, which is converted using time lapse photography into short performances and streamed at regular intervals onto the veil during the hours of darkness.  Image Courtesy James Newton Light fittings set into the outer main wall are loaded with hundreds of energyefficient Barco lights, which afford movie quality colour mixing and rendering to provide an infinite number of combinations and effects. The light intensity and colour saturation of the veil are controlled by a sophisticated interface from within the hotel, allowing the presence of the building to alter as day turns to night. During the day, W London is calm, cool and restrained – whilst by night, the glass veil becomes an animation of glowing light and possibly the biggest electronic artwork in London.  Image Courtesy James Newton The concept behind this panoramic vision of London harks back to the artistic heritage of Leicester Square, recalling James Wyld’s celebrated ‘Great Globe’ that was situated in the square between 1851 and 1862. Whilst Wyld’s hollow globe allowed visitors inside to view an internalised image of the earth on its interior surface, W London displays an external portrayal of the changing urban vista, in a dazzling light rendition of contemporary life.  Image Courtesy James Newton Internally, Jestico + Whiles’ design responds innovatively to the constrictions of the site by ‘pulling back’ certain blocks of rooms into the building envelope on each floor. This allows for the creation of dramatic double and triple height atria within the building, enhancing the sense of space and theatre throughout the entire hotel. To maximise activity at street level, the lower floors of the building are occupied by shops, bars and restaurants, whilst the hotel entrance has been carefully located off Wardour Street to offer guests a personal and exclusive access route into the hotel. Once inside, visitors are led through the first floor reception atrium into Wyld, the stylish destination bar overlooking Leicester Square, providing an ideal location or back drop for film-premiere interviews.  Image Courtesy Hufton + Crow As leading designers in the hotel industry, Jestico + Whiles has completed 28 hotel schemes worldwide, working in a variety of countries including the UK, Czech Republic, Croatia, Germany, Russia and Abu Dhabi. The practice is currently working with McAleer & Rushe on Starwood’s new Aloft London ExCeL at the ExCeL exhibition centre which will open in advance of the Olympics in 2012.  Image Courtesy Hufton + Crow Jestico + Whiles
 Image Courtesy Hufton + Crow The practice incorporates a specialist studio of experienced hotel designers including architects, interior designers and FFE specifiers. The team has earned a global reputation for excellence in this field, supported by a large number of international awards.  Image Courtesy Hufton + Crow Jestico + Whiles has recently designed on three other major new hotels worldwide, which have opened to universal praise, including Andels Lodz, the recipient of the European Hotel Design Award 2009, Andels Berlin and the new “ultraluxe” Yas Hotel on Yas Island in Abu Dhabi which spans the new Formula One Grand Prix race track.  Image Courtesy Hufton + Crow
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