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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Bulgari shop windows by Studio Marco Piva

November 30th, 2013 by Sumit Singhal

Article source: Studio Marco Piva

Marco Piva continues its cooperation with the prestigious brand Bulgari dressing the new 2013-2014 shop windows. The concept was inspired by the just-launched DIVA jewels collection that celebrates the big stars of the past, who have left their personal footprint in the world of style and fashion and who Bulgari wish to honour with magnificent jewels.

Image Courtesy © Andrea Martiradonna

  • Architects: Studio Marco Piva
  • Project: Bulgari shop windows
  • Photography: Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Last year, the successful introduction of ceramics in the common thread of Bulgari’s corporate identity led Marco Piva to continue research on this material, in order to explore new possibilities and forms of expression.

The same concept is enriched with new shapes and emotions: the inspiration of DIVA shop windows comes from evolving experimentations on ceramics and from the shapes and colours explored by Bulgari for its jewels.

Image Courtesy © Andrea Martiradonna

The display stand’s predominant geometric shape, narrow at the base with a sinuous and energetic expansion, reminds both of a champagne flute, symbol of big events and special moments, and of the shape of some jewels of the new collection.

These new ceramic volumes, which serve as supports for smaller display stands, are the result of hard structural research. In fact, they have been designed to remain free-standing in spite of the apparent instability that characterises their shape (the ceramic volume is ballasted inside and anchored to the underlying platform).

Image Courtesy © Andrea Martiradonna

Two main designs are proposed: the first displays jewels on the volumes anchored to the floor, the second, like a waterfall, displays suspended forms, some of which serve as lamps for the underlying elements, some host necklaces, and some, finally, serve as decorations.

DIVA shop windows evoke the world of cinema and theatre with its muses, through exclusive amethyst and rubellite shantung silk panels that evoke the sliding curtains which close the theatre stage, acting as a frame for the protagonists.

Image Courtesy © Andrea Martiradonna

In addition, the two colours chosen clearly remind to the colours of the stones used for the jewels, whilst the shape of the wing reflects the lines and cuts developed for display stands.

Ceramics, cloth and metal blend together on stage to enhance the jewels’ colours and brightness.

The result is a game of lights, colours, shapes and contrasts to live and explore.

Image Courtesy © Andrea Martiradonna

Joyous and lively, the new DIVA shop windows designed by Marco Piva pay a tribute to the appeal and femininity of the women to whom the jewels are inspired.

An imaginary theatre for unquestioned protagonists.

Image Courtesy © Andrea Martiradonna

Image Courtesy © Andrea Martiradonna

Category: Shop

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