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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Shenzhen Mind the Sea Sales Gallery in China by Blvd International

 
August 20th, 2017 by Sumit Singhal

Article source: Blvd International

Different from traditional real estate sales gallery, this project emphasizes more on conceptual feature, aiming to present the environmental, modern and creative branding spirit to visitors. With white as the background color, the whole space conveys a pure aesthetics of minimalism. White is open to all possibilities and it embraces future to the largest extent. Touched up by the abstract artistic ambience, the space is overwhelmed with a deep and delicate aesthetic perception.

Image Courtesy © Ouyang Yun

  • Architects: Blvd International
  • Project: Shenzhen Mind the Sea Sales Gallery
  • Location: Shenzhen, China
  • Photography: Ouyang Yun
  • Design Scope: interior design and façade renovation
  • Construction Company: Wanxia Real Estate Co., Ltd.
  • Designers: Liu Honglei, Liang Xiaomei, Wang Ting, Xia Menghan
  • Design area: 269 m2
  • Design time: December, 2015
  • Completion time: November, 2016

Image Courtesy © Ouyang Yun

The architectural design concept is extended to the interior design, which is inspired by the visual shock brought by the in-and-out relation of architectural volumes and the artful rotation of bricks. Such design language is refined and applied into interior design, where the overlapping and staggered composition of the bricks creates a geometrical aesthetics on the wall; the subtle lighting layers gives the space a more dynamic impression; the illumination orientation even enhances the beauty of the geometrical abstraction of the space. Attracted and guided by the feature wall, one will be amazed by the pure and unified scenery and display ambience both sensually and visually.

Image Courtesy © Ouyang Yun

Image Courtesy © Ouyang Yun

It used to be a small residential with many solid walls, which is a challenge for renovation. And showroom and business chatting room have separate entrances, which causes an inconsistent sense of space. Starting from the creative layout, designers attempt to break through the limitation of the existing site condition by integrating the two spaces and part of façade as a whole. The glazed curtain wall,gently rotating to face the main road as if a delicate showcase, becomes the entrance of the sales gallery that attracts the view from outside. The corridor connecting reception hall, AV room and modeling display room appears long and narrow because of the structure wall, where steps are designed to make the visit journey more interesting.

Image Courtesy © Ouyang Yun

Image Courtesy © Ouyang Yun

The application of U-Home system in the sales gallery creates a more environmental-friendly and comfortable space experience. But it relatively limits the use of wall materials – instead of luxurious upholstery or stone wall, the perforated aluminum board wrapping not only meets functional requirement but also gives the space a sense of futuristic industrial design. The use of GRG materials at corner area is not only a nice textured detail, but also avoids eye-sore gaps and creates an elegant and minimal effect in the space.

Image Courtesy © Ouyang Yun

Image Courtesy © Ouyang Yun

BLVD was jointly established by Mr. Du Yun and Ms. Liu Honglei in 2001. ‘To start with simplification; to end with perfection’ conveys their shared pursuit of ‘perfectionism and harmony’. Over the past 16 years since establishment, BLVD has created a series of excellent works that perfectly combine scene, emotion and artistic conception. BLVD re-interprets the beauty of ‘artistic conception’ that is highly praised in oriental aesthetics through internationalized and modernized language and further brings infinite imagination for visitors through the dialogue between nature, space and man. Embracing intelligent creativity and precise academic spirits, BLVD has become a trinity of architecture, landscape and interior design.

Image Courtesy © Ouyang Yun

Image Courtesy © Ouyang Yun

BLVD does not only show excellence in hotel and office design, but is also acknowledged as the best expert in Chinese waterfront design industry. In 2017, as a high-end brand of Chinese environmental design, BLVD successfully attracted Tus-Design Group Co., Ltd (300500) to buy its stocks. BLVD and Tus-Design Group integrate resources in various fields aiming at establishing a high-end integral service system capable of providing complete service of construction design as well as construction technology with cultural creative ideas as the core.

Image Courtesy © Ouyang Yun

Image Courtesy © Ouyang Yun

Image Courtesy © Ouyang Yun

Image Courtesy © Ouyang Yun

creative director Liu Honglei(left), chief architect Du Yun(right), Image Courtesy © Ouyang Yun

Image Courtesy © BLVD INTERNATIONAL

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Categories: Gallery, Reception

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