ASRV Urban Villa in Tel Aviv, Israel by Nadav Roiter and Shaked Roznanski

Article source: Nadav Roiter and Shaked Roznanski

‘Located in Northern Jaffa, in the heart of the old flee market, this project embodies the values of the high end ASRV men’s sportswear brand. Our client, the owner and founder of ASRV bought a residential building and converted it into a private urban villa.

ASRV prides itself on the simplicity of its clothing which is on the one hand of very high quality and on the other, extremely versatile. Through innovation this company strives to create the next generation of activewear.

Dining-room, Image Courtesy © Nadav Roiter and Shaked Roznanski

• Architects: Nadav Roiter and Shaked Roznanski
• Project: ASRV Urban Villa
• Location: Tel Aviv-Jaffa, Israel

Side-view-1, Image Courtesy © Nadav Roiter and Shaked Roznanski

Using clean sleek lines and a minimalist aesthetic while simultaneously incorporating the concepts of ‘gym’ and ‘street’ – this project approaches the urban villa from a different perspective. The dynamic nature of exercise which is a core brand value is incorporated in the section of this architectural creation and is unified by a central steel element reminiscent of bodybuilding apparatuses – in this analogy, the floors of the building morph into the weights of the gym.

Entrance-3, Image Courtesy © Nadav Roiter and Shaked Roznanski

Bedroom, Image Courtesy © Nadav Roiter and Shaked Roznanski

When entering this house, one is greeted by large stacked elements which begin by immersing you in a gym inspired residence. The curves and shapes which encompass the individual in this home are directly derived from forms that are predominant and integral to ASRV gym wear. The synergy between concrete and steel elements, color tones from the flagship collection as well as graphic elements influenced by street art and the tattoo which characterizes ASRV’s archetypical client, work together to create a space which embodies ASRV as a company and as a culture’.

Living-room, Image Courtesy © Nadav Roiter and Shaked Roznanski

Guest-bedroom, Image Courtesy © Nadav Roiter and Shaked Roznanski

3-floors, Image Courtesy © Nadav Roiter and Shaked Roznanski

Living-4, Image Courtesy © Nadav Roiter and Shaked Roznanski

Angled-view, Image Courtesy © Nadav Roiter and Shaked Roznanski

Kitchen-outside, Image Courtesy © Nadav Roiter and Shaked Roznanski

Pool-3, Image Courtesy © Nadav Roiter and Shaked Roznanski

Top-view-1, Image Courtesy © Nadav Roiter and Shaked Roznanski

Presentation-posters, Image Courtesy © Nadav Roiter and Shaked Roznanski

Tags: Israel, Tel Aviv

Categories: Residential, Swimming Pool, Villa

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